Study: Kindle leads in brand recognition, but more folks plan to buy an iPad
TweetFollow Us on Twitter

Study: Kindle leads in brand recognition, but more folks plan to buy an iPad

PriceGrabber.com explores eReader and eBook shopping trends in its latest "eReader and eBook Trends Consumer Behavior Report." The report reveals that while the Amazon Kindle is the brand leader in eReaders, more consumers plan to purchase the Apple iPad.

The report includes survey responses from 1,631 online consumers from Feb. 8–25. While eReaders are still becoming mainstream, the Amazon Kindle leads its competitors in brand recognition, with 61% of consumers having heard of the Kindle. Fifty-five percent of consumers indicated that they have heard of the iPad. Thirty-four percent revealed that they have heard of the Sony Reader, and 28% of consumers have heard of the Barnes & Noble nook.

The iPad will become the most sought-after device that can be used as an eReader in the coming year, according to the PriceGrabber.com study. While more consumers are familiar with the Kindle, the iPad is the most popular eReader among consumers planning to purchase in the next year. Twenty percent of survey respondents plan to purchase the Apple device in the next year, while only 12% plan to purchase the Kindle. This is followed by 6% of consumers planning to purchase the Sony Reader and 5% planning to purchase the Barnes & Noble nook.

Consumers' consensus about the primary use of an iPad is undecided. When consumers were asked how they would primarily use the Apple device, 13% revealed that they would primarily use it as an eReader. Twenty percent would primarily use it as an additional mobile productivity device. Nineteen percent would use it as a replacement for a laptop or a netbook, and 10% would use it as an entertainment device.

Price and compelling attributes are other big factors for consumers when purchasing an eReader, according to PriceGrabber.com. The maximum price four in five consumers are willing to pay for an eReader falls below US$250. The average price of the top 10 eReaders on PriceGrabber.com is $241, and the lowest-priced Kindle from Amazon is $260. While the touchscreen attribute alone likely won't convince consumers to buy an eReader, eReaders have many features that consumers find appealing. Forty-five percent of consumers reported that the touchscreen was an appealing attribute of the eReader. Thirty-nine percent of consumers like the portable size, and 37% find the availability of eBooks appealing.

PriceGrabber.com, a part of Experian, is an online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of products and services across 25 categories with more than 11,000 merchants.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

Apple’s M4 Mac minis on sale for record-low p...
B&H Photo has M4 and M4 Pro Mac minis in stock and on sale right now for up to $150 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses. Prices start at only $469: – M4... Read more
Deal Alert! Mac Studio with M4 Max CPU on sal...
B&H Photo has the standard-configuration Mac Studio model with Apple’s M4 Max CPU in stock today and on sale for $300 off MSRP, now $1699 (10-Core CPU and 32GB RAM/512GB SSD). B&H also... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.