Former Apple exec, Pablo Calamera, has been appointed to the newly-created role of chief technology officer for Thumbplay, a mobile entertainment company. At Apple he oversaw technology development for MobileMe.

As of March 8, Calamera will be based in New York, reporting to Evan Schwartz, Thumbplay CEO and co-founder. Calamera brings with him more than 25 years of experience in computer, mobile, set-top box and cloud-computing. This includes a total of 10 years at Apple, six years at Danger (acquired by Microsoft) and two with WebTV (also acquired by Microsoft).  

Calamera will have oversight of all technology initiatives for the company, including its recently launched Thumbplay Music. Thumbplay Music is a cloud-based service that provides unlimited, on-demand access to millions of songs and is now offered in the U.S. in Private Beta by invitation-only (http://music.thumbplay.com).   

Calamera most recently served as director of Apple's MobileMe, Apple's US$99-per-year, subscription suite of Internet services. Prior to Apple, from 2001–2006, he was the senior director of Service Engineering and Support for  Danger., where he lead the service engineering team for Sidekick consumer smartphon. Before that, he was at NotifyMe Networks as CTO and Vice President of Engineering for a voice alerting application service provider (ASP). Calamera has also served in roles at AT&T Labs, WebTV Networks and also held previous positions at Apple early in his career.