The Northern Spy: history’s most ironic question
TweetFollow Us on Twitter

The Northern Spy: history’s most ironic question

By Rick Sutcliffe

The Spy notes and passes on verbatim with little comment (it is its own commentary) the following advertisement:

Is your target audience completely persuaded?

Let Vologda Analytica do it for you. Our extensive data sets and state-of-the-art algorithms can analyze any target population and build your campaign. Whether your product is political, household or industrial goods, or your services, our techniques have proven effective with a wide variety of clients and situations and will work in yours as well.

We begin by comparing your targets with our general population, analyzing their vulnerabilities within their particular social environment, and weaving a fabric of data around them that reinforces their proclivities in directions most favourable to you. This can be as simple as reinforcing the beliefs they evidence by virtue of the context of their very social connections--a few posts here and there from people they know can work wonders, and your targets are unlikely ever to check the origin of those posts.

We can also insert testimonials from people whom your prospective clients, customers, or voters follow on social media or have in their contact lists. Peer pressure is a powerful and effective tool.

News items are our speciality. Whether we can find actual appropriate ones or not, our highly skilled staff of writers can create such items to order for any application--whether it be negative news about your opponents or competitors, pictures of and testimonials from celebrities (some of them even real people) using or endorsing your products. We can also generate data or test results from labs or opinion polls to support you whose authenticity few people could question.
If you prefer, we have a lineup of political, economic, and scientists with eminent-sounding names who are ready to express well-crafted evidence-based concerns about whatever it is your opponents or competitors are saying, doing, or making. Depending on your situation and the state of you current advertising campaign, these efforts can range from explicit to subtle.

For what we deliver, our fees are modest and our results are guaranteed. If you do not see measurable improvement within ninety days in people's favourable views of you, your message, or your product, we will cheerfully refund our fee.

The Spy managed to get an interview with Ivan Pilatovich, the president and COO of Vologda Analytica.

Q. How did you obtain all the personal data you use to target your influence?

Telephone books, publicly available birth and death records, obituaries in newspapers, corporate and organizational lists of officers and contacts, and by scraping people's own sites and those of their social media friends. You would be astonished how much information is freely available for harvesters like us.

Q. What about privacy laws?

Come, come. There is no such thing as privacy any more. Get used to it. Hey, they or their friends, associates or employers posted the information, so it's ours as well as much as it is their own.

Q. How do you sift out the audience to target for a campaign?

From the readily available traces they leave of their lives--membership in certain organizations, who their friends are and what they believe, others' referrals, postings, their responses to questionnaires we seed...

Q. (interrupting) Do people realize for what you are going to use the data they give you by answering those questions?

We pay a small fee for their answers, and they sign a disclaimer. It's all perfectly legal. We then collate the data with their internet tracks and our other information, and voila! a complete profile of purchasing and political habits, views, and proclivities.

Q. For how many people have you these profiles?

That's a moving statistic. Last time I checked it was about two hundred forty million. But that was several weeks ago. It may be double by now.

Q. And you guarantee your results?

Experience, my good fellow. We've swayed a referendum in England, turned a presidential campaign around, and turned a dozen obscure brands and services into household names. We know our techniques work.

Q. But surely your business can best be described as generating fake news to influence people.

Quite the contrary. Once we determine what people are already inclined to believe, we simply reinforce it. We are best described as telling people what their itching ears already want to hear.

Q. Have you no concern for truth?

A. What is truth?

--The Northern Spy

Opinions expressed here are entirely the author's own, and no endorsement is implied by any community or organization to which he may be attached. Rick Sutcliffe, (a. k. a. The Northern Spy) is professor of Computing Science and Mathematics, Associate Dean of Science and Chair of the University Senate at Canada's Trinity Western University. He has been involved as a member of or consultant with the boards of several organizations, and participated in developing industry standards at the national and international level. He is a co-author of the Modula-2 programming language R10 dialect. He is a long time technology author and has written two textbooks and ten alternate history SF novels, one named best ePublished SF novel for 2003. His columns have appeared in numerous magazines and newspapers (paper and online), and he's a regular speaker at churches, schools, academic meetings, and conferences. He and his wife Joyce have lived in the Aldergrove/Bradner area of B.C. since 1972.

Want to discuss this and other Northern Spy columns or Rick's SF? Check out the Arjay blog at http://www.arjay.bc.ca/blog/

URLs for Rick Sutcliffe's Arjay Enterprises:

The Northern Spy Home Page: http: //www. TheNorthernSpy. com
opundo : http: //opundo. com
Sheaves Christian Resources : http: //sheaves. org
WebNameHost : http: //www. WebNameHost. net
WebNameSource : http: //www. WebNameSource. net
nameman : http: //nameman. net

General URLs for Rick Sutcliffe's Books:
Author Site: http: //www. arjay. ca
Publisher's Site: http: //www. writers-exchange. com/Richard-Sutcliffe. html
The Fourth Civilization--Ethics, Society, and Technology (4th 2003 ed. ): http: //www. arjay. bc. ca/EthTech/Text/index. html

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

calibre 5.0.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Compressor 4.4.8 - Adds power and flexib...
Compressor adds power and flexibility to Final Cut Pro X export. Customize output settings, work faster with distributed encoding, and tap into a comprehensive set of delivery features. Features:... Read more
Adobe Acrobat Reader 20.012.20048 - View...
Adobe Acrobat Reader allows users to view PDF documents. You may not know what a PDF file is, but you've probably come across one at some point. PDF files are used by companies and even the IRS to... Read more
Adobe Acrobat DC 20.012.20048 - Powerful...
Acrobat DC is available only as a part of Adobe Creative Cloud, and can only be installed and/or updated through Adobe's Creative Cloud app. Adobe Acrobat DC with Adobe Document Cloud services is... Read more
Box Sync 4.0.8009 - Online synchronizati...
Box Sync gives you a hard-drive in the Cloud for online storage. Note: You must first sign up to use Box. What if the files you need are on your laptop -- but you're on the road with your iPhone? No... Read more
Daylite 2020.36.1 - Dynamic business org...
Daylite helps businesses organize themselves with tools such as shared calendars, contacts, tasks, projects, notes, and more. Enable easy collaboration with features such as task and project... Read more
Catalina Cache Cleaner 15.0.6 - Clear ca...
Catalina Cache Cleaner is an award-winning general-purpose tool for macOS X. CCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more
Final Cut Pro X 10.4.10 - Professional v...
Final Cut Pro X is a professional video editing solution. Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Civilization VI 1.3.4 - Next iteration o...
Civilization® VI is the award-winning experience. Expand your empire across the map, advance your culture, and compete against history’s greatest leaders to build a civilization that will stand the... Read more
iTubeDownloader 6.5.23 - Easily download...
iTubeDownloader is a powerful-yet-simple YouTube downloader for the masses. Because it contains a proprietary browser, you can browse YouTube like you normally would. When you see something you want... Read more

Latest Forum Discussions

See All

Undercrawl is a procedurally generated r...
Undercrawl is a roguelike dungeon crawler from indie developer Monster Shop Games. It's a genre that's popular in gaming in general but features even more frequently on mobile devices since the shorter, 'run' style of playthrough suits playing in... | Read more »
Distract Yourself With These Great Mobil...
There’s a lot going on right now, and I don’t really feel like trying to write some kind of pithy intro for it. All I’ll say is lots of people have been coming together and helping each other in small ways, and I’m choosing to focus on that as I... | Read more »
BTS Universe Story, the social game that...
Netmarble's highly anticipated social game, BTS Universe Story, is available now for iOS and Android. It's the second collaboration between the hugely successful mobile developer and the K-pop superstars following BTS World. [Read more] | Read more »
The 5 Best Mobile Games Like Hades
Supergiant Games finally released Hades upon the world this week, and we’re loving it. The game plays to all of the studio’s strengths while still retaining a strong sense of identity. It also just so happens to play rather well using the Steam... | Read more »
A Year of Apple Arcade: The Good, The Ba...
Apple Arcade has persisted for just over a year at this point, and although that means I've been busy ranking and re-ranking every game on the service for just about as long, I haven't done much reflection on the service as a whole. [Read more] | Read more »
Animal Restaurant anniversary event team...
Animal idle simulator Animal Restaurant is celebrating its first-year anniversary with a crossover event with popular YouTube series Aaron’s Animals. [Read more] | Read more »
Raziel: Dungeon Arena is a hack 'n...
Raziel: Dungeon Arena is available now on mobile and will appeal to fans of both comic books and old school dungeon crawlers. Not only will you hack 'n' slash your way through mobs of enemies but there's also fully-narrated animated comic to enjoy... | Read more »
Steam Link Spotlight - Hades
Steam Link Spotlight is a feature where we look at PC games that play exceptionally well using the Steam Link app. Our last entry was on Disco Elysium. Read about how it plays using Steam Link over here. | Read more »
Microsoft has acquired ZeniMax Media and...
In the latest of a series of blockbuster moves, Microsoft has now acquired Zenimax Media and its subsidiary, Bethesda Softworks, for $7.5 billion. [Read more] | Read more »
Infinity Mechs is an upcoming idle game...
Indie developer SkullStar studio has announced an upcoming idle mech game called Infinity Mechs. It draws inspiration from the mobile game Iron Saga and has been officially licensed by Game Duchy. It's set to launch for both iOS and Android on... | Read more »

Price Scanner via MacPrices.net

Clearance 8-core iMac Pro available for $3819...
Apple has Certified Refurbished, clearance, 27″ 3.2GHz 8-Core iMac Pros available $3819 including free shipping. Their price is $1180 off the original MSRP of new models. A standard Apple one-year... Read more
How The Upcoming Mac Transition To Apple Sili...
FEATURE: 09.25.20 – Apple’s plan to transition all of its desktop and notebook computers away from Intel processors to Apple silicon, chips designed by the company itself, has been eclipsed by the... Read more
New low price! Apple Watch SE for only $269
B&H Photo is reporting limited stock of Apple’s new Apple Watch SE GPS models for $10 off MSRP and including free shipping. Their $269 price for the 40mm model is the lowest price we’ve seen so... Read more
Lowest price anywhere: New 13″ 2.0GHz MacBook...
Amazon has new 2020 13″ 2.0GHz/512GB MacBook Pros with 10th generation Intel processors back in stock on sale today for $200 off Apple’s MSRP. Shipping is free. Be sure to purchase the MacBook Pro... Read more
Apple Pro Display XDR with Nano-Texture Glass...
Amazon Apple Premier Partner GatorTec has the Apple Pro Display XDR with Nano-Texture Glass on sale for $5599 shipped, on Amazon. Their price is $400 off Apple’s MSRP, and it’s the cheapest price... Read more
Get a 2019 13″ MacBook Air for only $779 toda...
Apple has clearance, Certified Refurbished, 2019 13″ 1.6GHz/128GB MacBook Airs available again for $779. Each MacBook features a new outer case, comes with a standard Apple one-year warranty, and is... Read more
2020 11″ iPad Pros on sale today for $50-$75...
Apple reseller Expercom has new 2020 11″ Apple iPad Pros on sale for $50-$75 off MSRP, with prices starting at $749. These are the same iPad Pros sold by Apple in their retail and online stores: – 11... Read more
Apple has restocked 2020 13″ MacBook Airs sta...
Apple has restocked Certified Refurbished 2020 13″ MacBook Airs starting at only $849 and up to $200 off the cost of new Airs. Each MacBook features a new outer case, comes with a standard Apple one-... Read more
Apple’s new 8th generation 10.2″ iPads are on...
Amazon is discounting new 2020 8th generation 10.2″ Apple iPads by up to $35 off MSRP with prices starting at only $299. Shipping is free. These are the same iPads sold by Apple in their retail and... Read more
Today on Woot: Apple refurbished 16″ MacBook...
Amazon-owned Woot has Apple refurbished 16″ MacBook Pros available today for up to $605 off the cost of new models. Shipping is free for Prime members: – 16″ 6-Core MacBook Pros: $1874.99 $525 off... Read more

Jobs Board

Freelance *Apple* Technology Journalist - V...
…freelance basis. Valnet Inc. is looking for journalists with strong knowledge of Apple technology for our website MakeUseOf.com MakeUseOf is one of the largest Read more
*Apple* Certified Macintosh Technician - Exc...
Apple Certified Macintosh Technician Summary Title: Apple Certified Macintosh Technician ID:350 Department:All Location:Bethesda, MD Description Apple Read more
Security Officer ($23.00/Hourly) - *Apple*...
**Security Officer \($23\.00/Hourly\) \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated Read more
Security Officer ($23.00/Hourly) - *Apple*...
**Security Officer \($23\.00/Hourly\) \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated Read more
*Apple* Certified Macintosh Technician - Exc...
Apple Certified Macintosh Technician Summary Title: Apple Certified Macintosh Technician ID:350 Department:All Location:Falls Church, VA Description Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.