Quark Software Inc. is a gold sponsor of Information Development World, the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. While exhibiting onsite Quark will introduce content automation, a new transformational approach to streamlining the entire lifecycle of business-critical content.

Content automation is the practice of leveraging smart content to automate the assembly, publishing, and delivery of content for multiple media and audiences. By removing the traditional manual tasks that continue to stifle the content lifecycle, organizations in industries such as finance, manufacturing, energy and government can reduce costs, improve content quality and ensure compliance throughout the process – from creation to consumption.

Information Development World, held in San Jose, California, hosts a variety of content strategists, content marketers, information architects, technical writers, and content engineers, including Quark’s Mark Lewis. You can join Lewis for his presentation on Friday, Oct. 2, at 11:30 a.m. Go to http://tinyurl.com/podkab2 for more info.