comScore (www.comscore.com), which "measures the digital world," has reported its July data on key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM [original equipment manufacturer] market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share.

Android ranked as the top smartphone platform in July with 51.4 percent market share (down from 52.2% in June), followed by Apple with 44.2 percent (up 1.1 percentage points from July). Microsoft had 2.9 percent, BlackBerry had 1.3 percent and Symbian had 0.1 percent.

Approximately 191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Facebook ranked as the top smartphone app, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent).