Synaptic Edge (http://synapticedge.com/) has introduced Funnel: Organize Your Photos and Videos 1.0, a new media management application for Mac OS X (10.8 or higher).

It automatically renames and organizes your photos and videos into a structured file system. You drag and drop files, folders, drives, or devices onto Funnel's drop screen and it will find, sort, and rename your photos and videos using Exif and other metadata.

Media types supported include: all RAW Formats supported by Mac, JFIF, JPG, JPF (JPEG 2000), PNG, TIFF, GIF, Bitmap, Adobe PSD and PSB, MPO, SVG, MOV, MP4, M4V, WMV, MPG, AVI, DVs, iTunes media files, 3GP, 3G2, and M2V. All file types can be filtered.

Funnel keeps sidecar files with their main files. (e.g. if you import a RAW image and it has an associated Adobe Digital Negative (DNG) it will be imported as well). Sidecar files currently supported are: Apple AAE, Adobe(R) Digital Negative (DNG), WAV, GoPro LRV, THM, and XMP.

As an introductory offer, Funnel is being offered for US$4.99. It's available worldwide through the Mac App Store in the Photography category.