Magellan's Echo is a new smartwatch for runners and other athletes that utilizes smartphone fitness apps to their full potential by wirelessly connecting them to the wrist and working with such apps as Strava, MapMyRun, iSmoothRun and Wahoo Fitness.

The Echo puts app data and notifications where you can see them on your wrist, and its controls allow you to interact with both the app and music. Runners can easily communicate and interact with their favorite app.

Using Bluetooth Smart to wirelessly connect with a smartphone, Echo shows users fitness data such as elapsed time, distance and other metrics and notifications at a glance. Echo gives users control over a variety of smartphone functions including start, stop or lap on a fitness app, and next song, play and pause on a music playlist. The Bluetooth Smart feature is compatible with iPhone 4S, 5, 5C, 5S and newer, as well as select Android-based phones that support Bluetooth 4.0.

The Echo is an open platform with a customizable display, which allows each app to have a unique presentation that complements the app’s core features. Echo is future-proof with wireless updates to keep pace with evolving features of the app developers.

Echo is designed for sport with a ruggedized design and water-resistance to withstand adverse conditions. A replaceable battery that lasts 6-11 months means there’s no charging. Echo is always ready to go.

Echo can also be used as an everyday watch that shows the day, date and time. With its sleek design and bright colors, Echo is the perfect watch for a tech savvy athlete that wants to stay informed and in control.

The Magellan Echo is available now at retailers nationwide including Amazon.com, Clever Training, Eastern Mountain Sports, Sports Authority and REI for US$149.99 or $199.99 with a Bluetooth Smart Heart Rate Monitor. It is available in black, blue or orange. To learn more, go to magellangps.com/echo.