Both industry pros and those who want to shoot personal video with the style of a motion picture will appreciate the US$995 Blackmagic Pocket Cinema Camera. It's a pocket sized digital cinema camera that includes features such as Super 16mm sized 1080HD sensor, super wide 13 stops of dynamic range, built in SD card recorder for Apple ProRes, lossless compressed CinemaDNG RAW capture and active Micro Four Thirds lens mount.

The new Blackmagic Pocket Cinema Camera has most of the features of its bigger brother -- the Blackmagic Cinema Camera -- including its feature film look, but has been redesigned with a smaller size that's less than an inch thick and can be held easily in your hand.

The Blackmagic Pocket Cinema Camera features an industry standard Super 16 sensor size. The camera includes a SD card recorder that allows the full sensor dynamic range to be recorded in professional ProRes 422 (HQ) format, as well as 12 bit Log RAW lossless compressed CinemaDNG format .

Its great when using Super 16 cine lenses via MFT adapters, as the shooting experience is the same as using the same lens on a Super 16 film camera. The 13 stops of dynamic range look of the Blackmagic Pocket Cinema Camera is almost identical to shooting on a professional Super 16 film camera. The Micro Four Thirds lenses offer a range of low cost lenses with amazing image quality, and they are compatible with mount adapters such as PL mounts for large lens and professional motion picture film rigs.

To eliminate the damage that low bit depth and high compression video storage creates, the Blackmagic Pocket Cinema Camera includes a SD card recorder that allows the full sensor dynamic range to be recorded in professional ProRes 422 (HQ) format, as well as 12 bit Log RAW lossless compressed CinemaDNG format. These files can be read by high end video software, as they're all open standard. In addition to the regular CinemaDNG RAW format, Blackmagic Design will also be implementing a QuickTime wrapper for the open standard CinemaDNG and companion codec, allowing the camera to record in a format that allows RAW editing in popular editing software.

The built in large LCD display makes focus easy, and allows playback of captured files. The Blackmagic Pocket Cinema Camera includes a built in microphone, as well as external jack based mic/line level balanced audio connections. When reviewing recorded clips, audio can be played through the built in speaker and routed through the headphone port or micro HDMI output.

The HDMI output includes all camera data such as timecode, transport control, shutter angle, color temperature setting and ASA information overlaid in attractive anti aliased fonts. For more info go to http://www.blackmagicdesign.com .