Billions of people have purchased iPhones, iPads, and iPods to store their digital photos, videos and other important, personal data. Unexpected mishaps that lead to physical damage and/or software or hardware issues are the main causes of data loss on any mobile device.

With Apple devices being more entrenched in many people’s daily lives, it’s no surprise that when a data loss occurs there is a need to recover personal data quickly and securely. DriveSavers Data Recovery (www.drivesavers.com) has seen a 150% increase in inquiries for data recovery services from Apple mobile users over the past two years.

With Apple devices becoming faster, lighter, thinner and more secure, people are taking them everywhere to do everything. However, it is estimated that less than 10 percent of smartphone users actually back up their content on a regular basis -- therefore if data hasn’t been backed up or synched to Apple’s iCloud or to a desktop or laptop computer, there is a greater risk of losing emotionally valued photos and videos, and the possibility of having the laborious task of replacing long lists of contacts.

"When data loss occurs, most people call DriveSavers in a panic," says Chris Bross, strategic technology alliance manager at DriveSavers. "Users have become even more dependent and attached to the personal content on their mobile devices. More often than you’d expect, we have customers calling us desperate to recover the only recent photos of a deceased family member from an iPad or the only videos of their first-born child from an iPhone."

This year at Macworld/iWorld, DriveSavers will display a special enhanced version of its world-famous museum of "disk-asters." In addition, DriveSavers in-house authority on SSD data recovery, Chris Bross, will give hands-on demonstrations at DriveSavers booth (#529) on the complexity of data recovery for SSDs and other storage devices.