The Padcaster says its namesake product, the Padcaster, and accompanying Lenscaster add-on are shipping.

Designed for video journalists, videographers, DSLR shooters and more, the b Padcaster transforms an iPad into an on-the-go production studio with features ranging from storyboarding and shooting to editing and sharing. It's an aluminum frame with a urethane insert that holds the Apple tablet for a secure and solid feel. Threaded holes lining the edges of the frame allow filmmakers to attach external mics, lights and countless other accessories to enhance their finished product.

A standard -20 screw thread and locking-pin design centered on the bottom of the Padcaster lets users connect it to a professional tripod, monopod or shoulder mount. The aluminum frame can also be used as a standalone DSLR cage. Filmmakers can rig a DSLR or other video camera into the cage, enabling them to attach accessories to enhance their shoot.

In the future, Apter plans to design urethane inserts to fit other popular tablets and iOS devices, like an iPhone or Android, according to Josh Apter, founder and president, The Padcaster.

For videographers looking for more advanced filming options than what the new iPad or iPad 2 cameras offer, Apter created the Lenscaster -- a separate accessory that attaches to the Padcaster and allows users to shoot footage on the iPad with a more powerful lens. Additional lenses can be attached via the Lenscaster to create a wider field of view or bring telephoto capabilities to the iPad's fixed lens. And coupled with a 35MM lens adapter (not included), shooters can use cinema lenses to add shallow depth of field and better focusing for a DSLR-like feel.

The Padcaster and Padcaster/Lenscaster combo is available for US$149 and $189, respectively, for a limited The Padcaster and Lenscaster combo normally retails for $258. It can be ordered via The Padcaster website (http://www.thepadcaster.com).