WaterField Designs (http://www.sfbags.com/) has unveiled the US$179 Indy, an over-the-shoulder bag for the new iPad that takes the place of a guy's overstuffed pants pocket.

Sporting an outdoorsy look, it's specially sized to hold the iPad either "naked" or in a protective case. The Indy has a slim profile and two deep organizational pockets. It's lined with WaterField Designs' signature gold nylon.

The top zipper sits lower than the opening, making it almost invisible. A diagonal outside pocket shows a hint of color and is lined with soft Ultrasuede to cushion the iPhone and other necessities. A pocket on the opposite side secures items with a self-locking zipper.

These outside pockets are strategically designed so the Indy has no obvious front or back, says Gary Waterfield of WaterField Designs. An adjustable strap for carrying on the shoulder or across the body, plus a choice of matte black or nickel hardware, completes the design.

The Indy comes in distressed black or brown, naturally-tanned leather with a color accent in black, copper, pine, grass, flame, or pearl. The hardware comes in a choice of black matte or nickel.