The Apple Store Grand Central, Apple’s fifth store in Manhattan, will open Friday, Dec. 9, at 10 a.m. It overlooks the historic Main Concourse from the East and North East balconies of the Grand Central Terminal, and has two Genius Bars for free tech support and advice.

Services at the Apple Store Grand Central include Personal Pickup, a feature of the free Apple Store App that lets iPhone users shop and buy from anywhere they are, then pick up their purchase when they reach the terminal. Customers using the Apple Store App can even scan and pay for accessories with their iPhone using the new EasyPay function.

New 15-minute Express Workshops offer tips and tricks in a streamlined format to serve customers on a tight schedule. The store’s team numbers 315 employees.

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of Apple's most popular services, including the largest area in the world dedicated to Personal Setup. In the Personal Setup room, customers who buy an iPad, iPhone, iPod or Mac can get up and running before they leave the store. There’s also a room designed especially for Personal Training, where new Mac owners learn the basics or take their skills to the next level as part of Apple’s US$99 One to One program.

The Apple Store Grand Central is open from 7 a.m. to 9 p.m., Monday through Friday, Saturday 10 a.m. to 7 p.m., and Sunday 11 a.m. to 6 p.m.