Apple has launched a new charitable matching program for its employees, with the company offering to match employees' personal charitable contributions up to US$10,000 per year, reports "MacRumors" (http://www.macrumors.com). The article says the new program was announced in a company-wide email sent by new Apple CEO Tim Cook:

"Team: 

"I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.



"Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.



"Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team. 

"If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb."