Adobe announced at the IBC 2011 Conference and Exhibition new releases of its streaming video solutions, including Adobe Flash Media Server 4.5 and Flash Access 3.0 software.

Flash Media Server 4.5 adds the ability to deliver video content to Apple’s iPad and iPhone devices. Adobe Flash Access 3.0, a content protection and monetization solution, will enable content owners to deliver on-demand content with massive scale and strict studio-level security across a broad range of devices, following the upcoming release of Flash Player 11 and Adobe AIR 3, according to Pritham Shetty, vice president, Video Solutions, Adobe.

Flash Media Server 4.5 also enables content owners to create HTTP content on the fly to reduce costs brought on by device proliferation. Delivery to iPad and iPhone enables businesses to use the same media and live streams to deliver full adaptive bit-rate experiences to platforms supporting Flash, as well as Apple devices, including the iPad and iPhone.

Flash Media Server 4.5's integrated content protection simplifies deployment and reduces infrastructure cost, Shetty says. On-demand stream packaging eliminates the need to prepare and protect assets ahead of time, reducing complexity and storage costs and simplifying publishing for businesses so they can use one set of source video to reach multiple downstream devices, he adds.

Flash Access 3.0 builds on Adobe’s strong traction in video delivery by extending support to reach mobile devices, says Shetty. This allows content providers to securely deliver and monetize content with a single back-end workflow, delivering rich, engaging experiences on desktop, connected TVs, Blu-ray players, tablets and smartphones, he adds.

Flash Access 3.0 support on Mobile Devices will include Android tablets and smartphones, as well as other mobile devices, allowing video programmers to leverage the same content delivery, protection and monetization infrastructure to target mobile devices, following the upcoming release of Adobe Flash Player 11 and Adobe AIR 3 (set to be available later this quarter).

With Flash Access 3.0, scalable license delivery and in-band key rotation enables Multichannel Video Programming Distributors (MVPDs) and programmers to offer television experiences over IP, whether over the open Internet or on a managed network, at massive scale. With Flash Access 3.0, it is now possible to securely deliver multiple TV "channels" to millions of subscribers with a cost-effective premium content protection solution, says Shetty.

Flash Access 3.0 also offers compatibility with industry standards, including UltraViolet, a cloud-based digital rights locker system that will allow consumers to create personal virtual video libraries and access them across multiple devices. Flash Access has been approved for use with UltraViolet, set to be released this fall.

Adobe Flash Access 3.0 is offered at per unit CPM pricing. Adobe Flash Media Streaming Server 4.5 is offered at US$995. Adobe Flash Media Interactive Server 4.5 is offered at $4,500. Adobe Flash Media Enterprise Server 4.5 pricing can be quoted by contacting Adobe. Products can be ordered at http://www.adobe.com/go/fms and are available immediately .