Adobe has kicked off the Photoshop & You experience (http://www.photoshop.com/events/550sutter) at 550 Sutter Street in San Francisco. Open to the public through Aug. 6, Photoshop & You is a place for visitors to explore the world of digital imaging with photographers, teachers, industry influencers and the Adobe Photoshop, Adobe Photoshop Lightroom and Adobe Photoshop Elements teams.


“The Photoshop & You experience is a celebration of the iconic Photoshop brand and all things related to digital imaging,” says Winston Hendrickson, vice president of Digital Imaging products, Adobe. “We’re bringing our customers and fans a tangible way to learn from and engage with like-minded imaging enthusiasts. Photoshop & You promises to be a gathering place of imagination, activities, shared learning and inspiration.”

The Photoshop & You calendar is packed with product “how-to” sessions, photowalks through San Francisco’s neighborhoods and opportunities for visitors to experience extreme printing firsthand. After a quick photo shoot, guests can visit the Extreme Imaging Lab hosted by Photoshop Evangelist Russell Brown to see how Photoshop turns images into works of art through advanced laser engraving and large-format printing.

The lab also features a printing station for guests to have their favorite critter letterform, created by illustrator Craig Frazier, printed on t-shirts. Visitors can also reserve individual sessions with Photoshop experts to learn how to make photos look their best and get a chance to have profile pictures shot by professionals.

Photographers, artists and authors such as Bert Monroy, Corey Rich, Robert Seale, Seth Resnick, Brad Mangin, Glen Wexler and Scott Kelby will make special appearances to lead workshops. Designed as a visually rich environment, Photoshop & You also includes a gallery exhibiting the works of celebrated artists such as Joel Grimes and members of the Photoshop team including Winston Hendrickson and Kelly Castro.


Additionally, a photo studio will be available for guests to try out the newest camera models, and visitors will have a chance to purchase software and limited-edition merchandise in the retail area. Net proceeds from the sales of Photoshop gear will be donated to Adobe Youth Voices, Adobe Foundation’s global signature philanthropy program.

Support to bring the Photoshop & You experience to life is provided in partnership with AIGA, Alioscopy, Blu Dot, Blurb, Calumet Photographic, Canon, Commercial Embroidery Systems, Epson, Hasselblad, HP, Leica, Lynda.com, NAPP, Peachpit, Universal Laser Systems, Wacom and Westcott. All presentations, classes and other activities are free to the public.