Another day, another lawsuit. In a suit filed yesterday in the US Disctrict Court in Arizona, a company named iCloud Communications claimed trademark infringements against Apple over the use of the name iCloud, reports "The Next Web" (http://macte.ch/hlc6B).

The company claims Apple’s heavy promotion of the iCloud product is damaging to its business and has all but removed the branding of the name from itself and placed it onto Apple.

"The goods and services with which Apple intends to use the 'iCloud' mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005," says iCloud Communications. "However, due to the worldwide media coverage given to and generated by Apple’s announcement of its 'iCloud' services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark 'iCloud' with Apple, rather than iCloud Communications."

Unveiled Monday at the Apple Worldwide Developers Conference, iCloud s a set of free new cloud services that works with applications on your Mac, iPhone, iPad, iPod touch or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

-- Dennis Sellers