The "Boy Genius Report" site is reporting (http://macte.ch/VObNm) that Apple is planning a new, retail-based service being called Joint Venture. First rumored back in March of last year, Joint Venture is an extension of Apple’s current Genius Bar services aimed at small businesses and prosumers, says "BGR."

Subscribers of the new service will be able to speak with a store-based Apple technician over the phone for one-on-one consultation and troubleshooting, or they can request an on-site visit, the article addsd. Currently, Apple’s Geniuses are not allowed to provide support remotely via the phone or in-person outside of Apple’s retail locations.

"BGR" says an unnamed source has confirmed that Apple will reveal these plans to retail employees this Sunday, explaining how to properly position, explain, and sell the new offering.