Retrevo report: iPhone owners love their accessories
TweetFollow Us on Twitter

Retrevo report: iPhone owners love their accessories

By Andrew Eisner

Not everyone is lucky enough to own an iPhone, Droid or some other cool smartphone, but we'd wager that most of you know someone who does and there's also a good chance you'll be buying a gift for that person this holiday season.

If you want to make sure your gift is well received we suggest you heed this advice based on a recent Retrevo Gadgetology study that looked at smartphone owners under the age of 35, the gadgets accessories they own, and the ones they want to buy.

Smartphone owners prefer accessories

Although most non-smartphone owners would still prefer a sweater or scarf this year, smartphone owners under 35 are a different breed. The study found a large number of those smartphone owners say they would like to receive accessories for their phones and other gadgets more than more traditional items like clothing, books, perfume, and sweets. When we asked what they plan to buy for themselves this holiday season, 75% of iPhone owners compared to around 50% of Android owners said they plan to buy accessories for their phone.

iPhone owners spend more money accessorizing their phones

Whether it's the fact that there are just too many cool accessories for younger iPhone owners to resist or they just love to buy stuff for their favorite gadget, those iPhone owners spend more on their phones. In fact more than a quarter of iPhone owners say they've spent more than $100 accessorizing their phone while more than 10% have spent more than $200. Compare that to the handful of BlackBerry owners (1%) and Android owners (5.7%) in that age group who have spent that much ($200 or more).

iPhone owners are vain and they're connoisseurs of fine accessories

When you're considering what accessory to buy the iPhone owner in your life this holiday season you might want to take into account some things we found that you may, in fact, already suspect about that person. Consider this:

° 50% consider themselves "fashionista."

° 48% buy cases to "decorate" their phones.

° 27% buy cases to match their outfits.

° 21% buy cases to impress their friends.

° 90% perceive cases as means of self-expression.

° 50% would spend more than $50 on a designer case.

What to buy that special smartphone owner in your life

Now that you know how much this group of smartphone owners loves gadget accessories we're sure you're asking, "which one should get?" According to the study you should consider getting an iPhone owner some cool earbuds or a gift certificate to custom skin seller like GelaSkin or maybe some other "fashionable" case or skin. Get an Android owner some headphones, earbuds, or cool camera accessory like a Gorillapod. Don't get a BlackBerry owner a camera accessory, they prefer a case, speaker dock or maybe a Bluetooth headset.

Conclusion

While the rest of the country's phone owners are opening their gifts of sweaters, ties, and scarves, smartphone owners will be hoping that small gift box contains something special for their smartphone or other favorite gadget. Smartphone owners may be leading the way with their growing enthusiasm for gadget accessories as we see more and more interest in all kinds of gadget accessories from smartphone skins to iPad cases. Here's wishing you a gadget accessory-filled holiday season!

The Retrevo Gadgetology Report is an ongoing study of people and electronics from the consumer electronics shopping and review site Retrevo.com. The data for this most recent report came from a study of online individuals (non-Retrevo users) conducted by an independent panel between Oct. 22 and Oct. 28, exclusively for Retrevo. The sample size was over 1,000 online individuals within the U.S, distributed across gender and age. Most responses have a confidence interval of 4% at a 95% confidence level.

For more about Retrevo's report go to http://www.retrevo.com/content/blog/2010/11/dont-buy-smartphone-owner-sw... .

(Andrew Eisner is a computer journalist and the director of content for the consumer electronics shopping and review site Retrevo.com. Retrevo.com is one of the largest consumer electronics review and shopping sites in the world, helping people decide what to buy, when to buy, and where to buy. Retrevo uses artificial intelligence to analyze and graphically summarize more than 50 million real-time data points from across the web to give shoppers the most comprehensive, unbiased, up-to-date product information they need to make smart, confident purchasing decisions for electronics.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Top Mobile Game Discounts
Every day, we pick out a curated list of the best mobile discounts on the App Store and post them here. This list won't be comprehensive, but it every game on it is recommended. Feel free to check out the coverage we did on them in the links... | Read more »
Price of Glory unleashes its 1.4 Alpha u...
As much as we all probably dislike Maths as a subject, we do have to hand it to geometry for giving us the good old Hexgrid, home of some of the best strategy games. One such example, Price of Glory, has dropped its 1.4 Alpha update, stocked full... | Read more »
The SLC 2025 kicks off this month to cro...
Ever since the Solo Leveling: Arise Championship 2025 was announced, I have been looking forward to it. The promotional clip they released a month or two back showed crowds going absolutely nuts for the previous competitions, so imagine the... | Read more »
Dive into some early Magicpunk fun as Cr...
Excellent news for fans of steampunk and magic; the Precursor Test for Magicpunk MMORPG Crystal of Atlan opens today. This rather fancy way of saying beta test will remain open until March 5th and is available for PC - boo - and Android devices -... | Read more »
Prepare to get your mind melted as Evang...
If you are a fan of sci-fi shooters and incredibly weird, mind-bending anime series, then you are in for a treat, as Goddess of Victory: Nikke is gearing up for its second collaboration with Evangelion. We were also treated to an upcoming... | Read more »
Square Enix gives with one hand and slap...
We have something of a mixed bag coming over from Square Enix HQ today. Two of their mobile games are revelling in life with new events keeping them alive, whilst another has been thrown onto the ever-growing discard pile Square is building. I... | Read more »
Let the world burn as you have some fest...
It is time to leave the world burning once again as you take a much-needed break from that whole “hero” lark and enjoy some celebrations in Genshin Impact. Version 5.4, Moonlight Amidst Dreams, will see you in Inazuma to attend the Mikawa Flower... | Read more »
Full Moon Over the Abyssal Sea lands on...
Aether Gazer has announced its latest major update, and it is one of the loveliest event names I have ever heard. Full Moon Over the Abyssal Sea is an amazing name, and it comes loaded with two side stories, a new S-grade Modifier, and some fancy... | Read more »
Open your own eatery for all the forest...
Very important question; when you read the title Zoo Restaurant, do you also immediately think of running a restaurant in which you cook Zoo animals as the course? I will just assume yes. Anyway, come June 23rd we will all be able to start up our... | Read more »
Crystal of Atlan opens registration for...
Nuverse was prominently featured in the last month for all the wrong reasons with the USA TikTok debacle, but now it is putting all that behind it and preparing for the Crystal of Atlan beta test. Taking place between February 18th and March 5th,... | Read more »

Price Scanner via MacPrices.net

AT&T is offering a 65% discount on the ne...
AT&T is offering the new iPhone 16e for up to 65% off their monthly finance fee with 36-months of service. No trade-in is required. Discount is applied via monthly bill credits over the 36 month... Read more
Use this code to get a free iPhone 13 at Visi...
For a limited time, use code SWEETDEAL to get a free 128GB iPhone 13 Visible, Verizon’s low-cost wireless cell service, Visible. Deal is valid when you purchase the Visible+ annual plan. Free... Read more
M4 Mac minis on sale for $50-$80 off MSRP at...
B&H Photo has M4 Mac minis in stock and on sale right now for $50 to $80 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses: – M4 Mac mini (16GB/256GB): $549, $50 off... Read more
Buy an iPhone 16 at Boost Mobile and get one...
Boost Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering one year of free Unlimited service with the purchase of any iPhone 16. Purchase the iPhone at standard MSRP, and then choose... Read more
Get an iPhone 15 for only $299 at Boost Mobil...
Boost Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering the 128GB iPhone 15 for $299.99 including service with their Unlimited Premium plan (50GB of premium data, $60/month), or $20... Read more
Unreal Mobile is offering $100 off any new iP...
Unreal Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering a $100 discount on any new iPhone with service. This includes new iPhone 16 models as well as iPhone 15, 14, 13, and SE... Read more
Apple drops prices on clearance iPhone 14 mod...
With today’s introduction of the new iPhone 16e, Apple has discontinued the iPhone 14, 14 Pro, and SE. In response, Apple has dropped prices on unlocked, Certified Refurbished, iPhone 14 models to a... Read more
B&H has 16-inch M4 Max MacBook Pros on sa...
B&H Photo is offering a $360-$410 discount on new 16-inch MacBook Pros with M4 Max CPUs right now. B&H offers free 1-2 day shipping to most US addresses: – 16″ M4 Max MacBook Pro (36GB/1TB/... Read more
Amazon is offering a $100 discount on the M4...
Amazon has the M4 Pro Mac mini discounted $100 off MSRP right now. Shipping is free. Their price is the lowest currently available for this popular mini: – Mac mini M4 Pro (24GB/512GB): $1299, $100... Read more
B&H continues to offer $150-$220 discount...
B&H Photo has 14-inch M4 MacBook Pros on sale for $150-$220 off MSRP. B&H offers free 1-2 day shipping to most US addresses: – 14″ M4 MacBook Pro (16GB/512GB): $1449, $150 off MSRP – 14″ M4... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.