Apple wants to build better looking, simpler displays
TweetFollow Us on Twitter

Apple wants to build better looking, simpler displays

Apple wants to make displays are there simpler in design and even better looking, according to a new patent at the US Patent & Trademark Office. Patent number 20100271767 is for microperforated and backlit displays having alternative display capabilities.

A visual display having microperforations, backlighting and contrasting surface finishes is disclosed. The visual display includes an opaque base object having a front surface and a plurality of microperforations therethrough from the front surface to a back surface. Each microperforation has a diameter of about 100 microns or less, and numerous microperforations are arranged into an overall pattern, such as a logo, text or advertisement.

A light source placed proximate to the back surface passes light through the microperforations to be visible at the front surface, such that the overall pattern can be visibly perceived when the light source is turned on. A contrasting surface finish formed on the front surface includes at least two visibly distinguishable shades, with one shade covering at least a portion of the front surface defined by the overall pattern, such that the overall pattern can be seen when the light source is turned off. The inventors are Doug Weber and Naoto Matsuyuki.

Here's Apple's background and summary of the invention: "Sophisticated computers, televisions, appliances and other electronic devices are developing at a rapid rate. There is an ever-present demand for improved appearance, improved functionality, and improved aesthetics in the newest devices. One area that continually receives great attention for improvement in such devices includes user displays, lights and other visual indicators.

"Providing crisp, attractive, unambiguous, and intuitively friendly displays, lights and other visual indicators for a user is very important in many electronic devices and other consumer products. As consumer products become smaller and more complex, however, it becomes increasingly difficult to present displays, lights and other visual indicators for a user in a manner that is readily understandable, yet uncluttered and aesthetically pleasing.

"Much of the aesthetic appeal of an electronic device or other consumer product can quickly be compromised if there are too many display elements, lights and indicators, or if too much of the visible display area is occupied by display elements that are not needed or relevant at all times. When not needed, these 'passive' or unactivated visual display elements can remain perceptible to the user, even though in the 'off' state. This is not only displeasing from an aesthetic standpoint, but it can be an annoying distraction that interferes with the perception and understanding of other visual display elements that are of greater importance or should be observed at a given moment.

"While many designs for providing displays, lights and other visual indicators on electronic and personal devices have generally worked well in the past, there is always a desire to provide new and improved designs or techniques that result in even more aesthetically pleasing displays, lights and other visual indicators. In particular, the ability to provide displays, lights and other visual indicators on electronic and personal devices in a manner that can conserve space and reduce visual clutter is desired, particularly where such displays, lights and other visual indicators have alternative capabilities.

"It is an advantage of the present invention to provide an aesthetically pleasing backlit display having alternative display capabilities, particularly for use with an electronic or other personal device. This can be accomplished at least in part through the use of a base object having a matrix or other formation of microperforations formed therein and arranged into an overall visible pattern, such that a light source providing light therethrough can be perceived by a user on the other side. Alternative display capabilities can include the ability of the visible pattern to be readily perceived by the user even when the light source is turned off.

"In various embodiments of the present invention, a visual display can include a base object having front and back surfaces on opposing sides as well as a plurality of microperforations therethrough, a light source, and a contrasting surface finish formed on the front surface. The base object can be an opaque material, such that light shining through the microperforations can be seen by a user on the opposite side of the light source.

"Each of the microperforations can have a diameter of about 100, 50, 30 or even 20 microns or less, although a diameter of about 30 microns or less is preferable. The microperforations can be arranged into an overall pattern that is discernable by a user. The light source can be placed proximate to the back surface such that light passing through the microperforations is visible to a user viewing the front surface, and such that the user can visibly perceive the overall pattern when the light source is turned on.

"The contrasting surface finish formed on the front surface can have a first shade and a second shade that is visually distinguishable from the first shade. The first shade can cover some or all of the front surface defined by the overall pattern, and the second shade can cover some or all of the front surface outside of that which is defined by the overall pattern, such that a user can visibly perceive the overall pattern when the light source is turned off.

"In various detailed embodiments, the overall pattern can comprise a logo, a trademark, text, and/or an advertisement, among various other items. The base object can comprises a metallic object such as an aluminum or stainless steel object. The contrasting surface finish can comprise separate and different anodizations of the front surface, or can comprise separate and different platings of the front surface. Other surface treatments to distinguish the pattern when the light source is turned off are also possible.

"The microperforations can be filled with a clear epoxy material. Also, the light source can be a light emitting diode, a liquid crystal element, and/or an electroluminescent light, among other suitable possibilities. In some embodiments, the light source can be adapted to change colors while light is continuously emitted therefrom, for a more dynamic and aesthetically pleasing visual display.

"In further embodiments of the present invention, an electronic device can include an outer housing adapted to contain one or more internal electrical device components therein, a processor located within the outer housing, one or more user interface regions in communication with the processor, and a visual display located on the outer housing. At least a portion of the outer housing can includes an opaque material having a front surface and a back surface on opposing sides thereof, and the visual display can be located on this opaque portion.

"The visual display can includes a plurality of microperforations from the front surface through to the back surface of the opaque portion, a light source placed proximate to the back surface, and a contrasting surface finish formed on the front surface. Further details, variations and features can be similar to the various visual display embodiments provided above. The electronic device can be a laptop, personal computer, media player or cell phone.

"In still further embodiments, a method of forming a visual display is provided. Process steps can include selecting a base object composed of an opaque material and having front and back surfaces, forming a plurality of microperforations in the base object in an overall pattern such that light is able to pass therethrough, placing a mask over the front surface to mask front surface area that lies outside the overall pattern, anodizing the portion of the front surface exposed by the mask, removing the mask to reveal a front surface having at least two visibly different surface finishes, and positioning a light source proximate to the back surface. Alternatively, a plating process involving a print resistant ink can be used to form the two visibly different surface finishes on the front surface.

"Again, various details and features of the visible pattern can be similar to foregoing embodiments. The light source can be positioned such that light from said light emitted therefrom passes through the microperforations and is visible to a user viewing the front surface. The overall effect is that a user can visibly perceive the light forming the overall pattern when the light source is turned on and can visibly perceive the overall pattern due to the visibly different surface finishes when the light source is turned off.

"Other apparatuses, methods, features and advantages of the invention will be or will become apparent to one with skill in the art upon examination of the following figures and detailed description. It is intended that all such additional systems, methods, features and advantages be included within this description, be within the scope of the invention, and be protected by the accompanying claims."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

Our MacBook Price Trackers will show you the...
Our Apple award-winning MacBook Price Trackers are continually updated with the latest information on prices, bundles, and availability for 16″ and 14″ MacBook Pros along with 13″ and 15″ MacBook... Read more
Amazon is offering a 10% discount on Apple’s...
Don’t pay full price! Amazon has 16-inch M4 Pro MacBook Pros (Silver and Black colors) on sale today for 10% off Apple’s MSRP. Shipping is free. These are the lowest prices currently available for 16... Read more
13-inch M4 MacBook Airs on sale for $150 off...
Amazon has new 13″ M4 MacBook Airs on sale for $150 off MSRP right now, starting at $849. Sale prices apply to most colors and configurations. Be sure to select Amazon as the seller, rather than a... Read more
15-inch M4 MacBook Airs on sale for $150 off...
Amazon has new 15″ M4 MacBook Airs on sale for $150 off Apple’s MSRP, starting at $1049. Be sure to select Amazon as the seller, rather than a third-party: – 15″ M4 MacBook Air (16GB/256GB): $1049, $... Read more
Amazon is offering a $50 discount on Apple’s...
Amazon has Apple’s 11th-generation A16 iPads in stock on sale for $50 (or a little more) off MSRP this week. Shipping is free: – 11″ 11th-generation 128GB WiFi iPads: $299 $50 off MSRP – 11″ 11th-... Read more
Clearance 13-inch M1 MacBook Airs available f...
Walmart has clearance, but new, Apple 13″ M1 MacBook Airs (8GB RAM, 256GB SSD) available online for $649, $360 off original MSRP, in Space Gray, Silver, and Gold colors. These are new MacBooks for... Read more
iPad minis on sale for $100 off Apple’s MSRP...
Amazon is offering $100 discounts (up to 20% off) on Apple’s newest 2024 WiFi iPad minis, each with free shipping. These are the lowest prices available for new minis among the Apple retailers we... Read more
AirPods Max headphones on sale for $479, $70...
Amazon has AirPods Max with USB-C on sale for $479.99 in all colors. Shipping is free. Their price is $70 off Apple’s MSRP, and it’s the lowest price available today for AirPods Max. Keep an eye on... Read more
14-inch M4 Pro/M4 Max MacBook Pros on sale th...
Don’t pay full price! Get a new 14″ MacBook Pro with an M4 Pro or M4 Max CPU for up to $320 off Apple’s MSRP this weekend at these retailers…they are the lowest prices available for these MacBook... Read more
Get a 15-inch M4 MacBook Air for $150 off App...
A couple of Apple retailers are offering $150 discounts on new 15″ M4 MacBook Airs this weekend. Prices at these retailers start at $1049: (1): Amazon has new 15″ M4 MacBook Airs on sale for $150 off... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.