JMP Research analyst Alex Gauna is telling clients -- as reported by "Barron's" (http://blogs.barrons.com/techtraderdaily/2010/10/06/nice-hobby-apple-tv-...) -- that the new Apple TV is selling out in many of Apples U.S. retail stores. He says his checks find that “the new Apple TV product has continued to sell out in Apple stores across the nation after its launch last week.”

“We were not particularly surprised when we couldn’t get our hands on the Apple TV over this past introductory weekend in San Francisco, but when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York and Washington D.C., and online representatives corroborated this strength extends beyond our 20+ store checks," he tells clients.

Gauna believes Apple TV is selling at a pace at least one quarter to one third that of the iPad, or at least one million units a quarter, notes "Barron's." He says the $99 price point “is resonating with consumers.”