Next Jump (http://www.nextjump.com), a company that specializes in ecommerce and advertising technology, has announced the appointment of Sandeep Gupta as vice president of Mobile Engineering, effective Sept. 7. Gupta, 41, will be responsible for overseeing all of Next Jump's mobile engineering efforts, including iPhone, iPad and Android applications.

He will become a member of Next Jump’s Senior Engineering Leadership Team and report to Next Jump Chief of Engineering Tom Fuller. As part of the appointment, Gupta will be relocating from Silicon Valley to Next Jump’s New York City headquarters.

Gupta brings over 18 years of application software engineering and technical leadership experience to Next Jump. Most recently, he served as senior director of Application Development at Yahoo!, and was responsible for overseeing every aspect from conception to delivery of mobile and tablet applications. He and his teams launched Yahoo!'s iPhone apps for Flickr, Fantasy Sports, Yahoo! Finance, and Yahoo! Messenger, as well as Yahoo! Entertainment for the iPad.

Prior to Yahoo!, Gupta began his career in 1992 as a software engineer at Apple. During his tenure at Apple, he managed the iPod Application Engineering Group. His software and user interface team defined the user experience for multiple generations of the iPod video and iPod nano devices.