Apple CEO Steve Jobs plans to attend the annual Allen & Co. media conference in Sun Valley, Idaho, "giving him a chance to court executives he needs to add content to his company’s products," reports "Bloomberg Businessweek" (http://macosg.me/2/g8). He last attended the event in 2005.

Executives of media and technology companies often use the conference, which isn't open to the press, to network and discuss deals. Walt Disney used it to launch its $19.5 billion acquisition of Capital Cities/ABC Inc. Yahoo! Inc. co- founder Jerry Yang met former Warner Bros. executive Terry Semel at an Allen & Co. conference before tapping him as CEO in 2001, notes "Bloomberg Businessweek."

Other expected attendees this year include News Corp. CEO Rupert Murdoch, Berkshire Hathaway Inc. CEO Warren Buffett, Microsoft Corp. Chairman Bill Gates, Disney CEO Bob Iger, KKR & Co. Henry Kravis, Facebook Inc. CEO Mark Zuckerberg and Google Inc. CEO Eric Schmidt, according to the list. Jobs is the largest shareholder in Disney, the biggest media company.