Other World Computing Adds New Apple-Qualified 512MB x 2 Memory Upgrade for
Intel-Based Apple "Mac Pro Quad Xeon" Towers

Matched sets line now offers upgrades from 512MB x 2 kits to 2GB x 2 kits
starting at $248.75

WOODSTOCK, IL (OCTOBER 16, 2006) Other World Computing (OWC) today
announced the introduction of 512MB x 2 upgrade kits of proper
Apple-Qualified Fully Buffered DIMM (FB-DIMM) 667MHz DDR2 72 Bit ECC (error
correcting) memory for the new Apple "Mac Pro Quad Xeon" for customers who
prefer to add matched sets 1GB at a time. OWC 1GB Apple-Qualified FB-DIMM
kits for the Quad Xeon are offered for as low as $248.75.

Visit: (http://eshop.macsales.com/shop/memory/Mac-Pro-Memory)

OWC was the first company to provide a true Apple-Qualified Mac Pro memory
upgrade solution at independent prices and began shipping 2GB and 4GB kits
of 1GB and 2GB matched modules up to 16GB within five days of the release
of the Mac Pro Quad Xeon.

OWC Mac Pro Quad Xeon upgrade kits are comprised of matched pairs of
FB-DIMM modules manufactured to Apple's stringent Mac Pro specifications,
far exceeding standard JEDEC specifications. All OWC modules for Apple Mac
Pro towers utilize the best components including true Apple-Qualified Heat
Spreaders, ensuring maximum performance and long-term reliability. All OWC
modules are backed by a Lifetime Advance Replacement Warranty.

Available for immediate shipment, prices are:
512MB x 2 Matched, 1GB Kits as low as $248.75 per Gigabyte (GB) of
additional memory
1GB x 2 Matched, 2GB Kits as low as $469 ($234.50 per GB - Best Value)
2GB x 2 Matched, 4GB Kits as low as $974 ($243.44 per GB).

A cash-back rebate of up to $350 per set is available from OWC for the
trade-in of Apple factory memory.

For details visit:
(http://eshop.macsales.com/money-back-rebate/mac-pro-xeon-memory)

For additional information and to order visit (http://www.MacSales.com) or
call toll free (800) 275-4576.

About Other World Computing

Other World Computing (OWC) has been providing quality hardware products
and support to the computer universe since 1988. The Illinois-based company
had revenues exceeding $35 million USD in 2005. OWC operates the popular
(http://www.MacSales.com)www.MacSales.com e-commerce portal which features
one of the largest online catalogs of computer and iPod enhancement
products including Mercury, Neptune, and NewerTech acceleration and
FireWire product lines. OWC is a Premiere Level Apple Developer Connection
member and provides extensive technical support for Macintosh users around
the world. The company management umbrella includes leading Internet
Service Providers FasterMac.net and OWC.net, and is the area's leading
technology employer as ranked by McHenry County Business Journal.