HP Reduces Cost of Color Printing up to 50 Percent for Small Businesses

PALO ALTO, Calif., March 4, 2008 -- HP today announced new printing
solutions that enable small businesses to affordably produce marketing
collateral in-house, increase productivity and better manage their printing
environments.

The new HP Officejet business inkjet line delivers up to 50 percent lower
cost per page than competitive laser printers.(1) The expanded portfolio
also includes new color HP LaserJet printers, supplies and accessories as
well as new monochrome HP LaserJet multifunction printers.

"Our goal is to offer a complete and affordable small business marketing
solution," said Nor Rae Spohn, senior vice president, Imaging and Printing
Group, HP. "Today's launch builds on our Print 2.0 strategy, which will
allow customers to print when and how they want -- in-house, at retail or
through a print service provider."
(http://www.hp.com/hpinfo/newsroom/press/2007/070530xa.html)

Improving in-house marketing

HP's new color printers and expanded line of specialty papers make it easy
for small businesses to produce professional-quality color documents
quickly and affordably in their offices.

In most cases, small businesses can save more than 50 percent by printing
in-house versus using a quick printer.(2) Over the next year, HP plans to
make color printing even more affordable with new color HP LaserJet
printers that deliver monochrome printing for the same price as in-class
monochrome laser printers.
(ftp://ftp.hp.com/pub/softlib/software9/COL19323/ja-51202-2/CostofPrint_U...)

Additionally, HP has developed the Marketing Impressions Portal, an online
destination designed as a one-stop shop to help small businesses market and
grow their business and interact with others through an online community,
tools, guides and templates. (http://hp.com/go/marketing)

New color printing solutions optimized for small business marketing include:

* HP Officejet Pro L7590 All-in-One and HP 88 Officejet ink cartridges:
High-performance printing for cost-conscious small businesses --
professional color quality and up to 50 percent lower color cost per page
than comparable laser printers.(1) Designed using HP's Scalable Print
Technology, the All-in-One prints laser-quality documents at fast speeds
and offers duplexing, convenient flat-bed scanning, copying, faxing and
built-in networking.
(http://www.hp.com/hpinfo/newsroom/feature_stories/2005/05blazing.html)

* HP Color LaserJet CP1515n/CP1518ni Printer series and HP Color
LaserJet CM1312 MFP series: Industry-leading print quality with newly
formulated HP ColorSphere toner that provides a wider range of colors,
higher gloss and improved photo resolution. Printers also ship with
marketing resources such as HP Print View software that allows customers to
view elaborate print jobs in advance and estimate document costs to avoid
the frustration of unanticipated costs and reprints.
(http://www.hp.com/sbso/product/supplies/colorsphere.html)

* HP Color LaserJet CP1215: Priced at $299,(3) HP's lowest-ever priced
desktop color laser printer also features new HP ColorSphere toner.

* HP In-house Marketing Starter Kit: Available with select HP printers,
the kit includes a sampling of paper types commonly used for marketing
collateral such as photo, glossy presentation and matte brochure papers, as
well as a Business Marketing Design CD containing templates, images and
coupons to provide a jumpstart in creating professional marketing
collateral.

* HP 88 Officejet Brochure Value Pack: Specially priced pack includes HP
88 Officejet Color Ink Cartridges, HP Glossy Brochure and Flyer Paper and a
Business Marketing Design CD containing everything needed to create
professional quality marketing collateral in-house, including free
professional design templates, photo images and exclusive offers from
StockLayouts, iStockPhoto and Logoworks.

* HP Glossy Brochure and Flyer paper: Improved dry-time is designed to
work with HP inkjet printers and enables easy, timely and inexpensive
customization of marketing collateral.

* HP Presentation Covers: Durable and professional finishing that
elegantly binds proposals and other collateral without the expense of using
additional equipment.

HP Officejet Printing System

HP also unveiled a new branding strategy for its business ink portfolio.
Now through fall 2008, packaging for all HP Officejet and Officejet Pro
hardware and appropriate supplies will be identified with the "HP Officejet
Printing System" name.(4)

All hardware and supplies packaging for the HP Officejet Printing System
will feature a dark green bar across the top of the box to signify that the
entire system -- from hardware to ink and media -- is designed together to
provide small business customers with more affordable solutions to produce
professional color documents at up to 50 percent lower cost per page than
competing laser printers.(1)

Driving productivity and managing the print environment

New productivity enhancing HP business inkjet and monochrome LaserJet
multifunction printers include:

* HP Officejet J6400 All-in-One: Feature-rich printer/flatbed
scanner/copier/fax with embedded wired and wireless networking(5) and
automatic two-sided printing.

* HP Officejet J4580 All-in-One: Delivers high-quality color documents
for less than laser printers when used with HP Officejet inks(6) and offers
convenient printing, copying, faxing and flatbed scanning in one device.

* HP Officejet J3600 All-in-One: Dependable printing, copying, scanning
and faxing.

* HP LaserJet M1319f MFP: HP's lowest-priced monochrome laser MFP with
print, scan, copy and fax capabilities.

* HP LaserJet M1522 MFP series: Delivers higher-end MFP features at a low
price, such as fast print, copy, scan and fax speeds, a 50-sheet automatic
document feeder, flatbed color scanning and built-in networking.

To help small businesses better manage their print environments, HP Easy
Printer Care software 2.5i monitors between two and 20 HP printers, both
laser and ink, with a single tool. Now supporting most HP business inkjet
devices,(7) the software makes it easier to maintain and quickly view the
status of multiple devices, set up printer and supply alerts, generate
basic usage reports and reorder supplies with the click of a button.
(http://www.hp.com/go/easyprintercare)

Small businesses can enjoy high-quality, highly reliable printing using HP
technologies. In fact, a recent report from QualityLogic notes that HP
LaserJet monochrome toner cartridges consistently outperform remanufactured
cartridges.(8) According to the report, one in three of the remanufactured
monochrome toner cartridges tested had some kind of reliability problem,
while none of the tested HP cartridges experienced issues.
(http://www.qualitylogic.com/assets/pdfs/consumables/Reliability_Comparis...)

Special offers

special rebates for its top-selling printers. Rebates and promotional dates
will vary by printer model. Additionally, Staples retail stores across the
United States are making it easy for customers to recycle their old
printers and purchase a new HP printer. Through this program, which runs
from March 16 - May 3, 2008, customers can bring their old printer,
regardless of brand, model and condition, to their local Staples store.
Staples will recycle the printer for free and provide customers with a $50
discount toward the purchase of a new HP printer priced at $159 or
above.(9) Visit (http://www.staples.com/) to find a nearby Staples store.
HP is currently offering a variety of (http://www.hp.com/go/instantsavings)

More information

For pricing and availability, and additional details on today's
announcement, including images, customer testimonial videos and product
fact sheets about HP's new imaging and printing solutions for small and
medium businesses, visit the online press kit at
(http://www.hp.com/go/ColorInTheOffice)

About HP

HP focuses on simplifying technology experiences for all of its customers
-- from individual consumers to the largest businesses. With a portfolio
that spans printing, personal computing, software, services and IT
infrastructure, HP is among the world's largest IT companies, with revenue
totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008.
More information about HP (NYSE: HPQ) is available at (http://www.hp.com/)

(1) For majority of laser AiOs less than $750, printers less than $300, HP
Officejet Pro products with XL cartridges. More details are available at
(http://www.hp.com/go/Officejet)

(2) InfoTrends, "The Cost of Print in the United States: An Analysis of
In-House vs. Print Shop Costs," Aug. 27, 2007.

(3) Estimated U.S. street price. Actual price may vary.

(4) There will be some HP Officejet products in the market in the fall that
will not have Officejet branded inks. All new Officejet products (with only
a few exceptions such as mobile products) as of March 2008 will have
Officejet branded inks.

(5) Wireless performance is dependent upon physical environment and
distance from access point.

(6) Compared with laser AiOs under $750. More details are available at
(http://www.hp.com/go/officejet)

(7) For a detailed printer compatibility matrix or to download the HP Easy
Printer Care Software 2.5i, visit (http://www.hp.com/go/easyprintercare).

(8) A 2007 independent study ("Reliability Comparison Study: HP LaserJet
Toner Cartridges vs. North American Remanufactured Brands"), performed by
QualityLogic Inc. and commissioned by HP, compared Original HP LaserJet
print cartridges with nine brands of remanufactured toner cartridges sold
in North America for the HP LaserJet 2300 (Q2473A) and HP LaserJet 4350
(Q5407A) printers. Twenty-four cartridges were tested for each brand in the
study. More details are available at (http://www.qualitylogic.com/)

(9) Offer is only valid on recycled desktop machines; copiers, fax machines
and floor standing units are excluded from this offer.