AT&T Releases Details of iPhone 3G Deal, New Service Pricing/Deal
TweetFollow Us on Twitter

AT&T Releases Details of iPhone 3G Deal, New Service Pricing/Deal

AT&T to Offer Next-Generation iPhone on Its High-Performance 3G Network
Broadband Speed and New Capabilities Enhance Iconic Mobile Device

$199 Starting Price Significantly Expands Mass Market Appeal

New Corporate E-Mail and Web Applications Move iPhone Further Into Business
Market

San Antonio, Texas, June 9, 2008 -- AT&T Inc. (NYSE:T) today announced it
will be the exclusive U.S. provider of the new iPhone 3G, details of which
were outlined earlier today at Apple's Worldwide Developer's Conference in
San Francisco.

Under the terms of a new agreement with Apple, AT&T remains the exclusive
U.S. carrier of the iPhone 3G, which will be available beginning July 11 at
a starting price of $199 with a two-year contract. The iPhone 3G boasts
several significant enhancements, including:

* 3G broadband wireless connectivity, which gives customers a home
broadband-like speed experience when surfing the Internet, sharing files
and using media-rich Web applications.

* Business-class capabilities, including e-mail, viewed on a large,
touch-screen device and designed to meet the needs of companies of all
sizes.

* The ability for developers, including AT&T, to create customized consumer
and business applications using the Apple software developer's kit (SDK).

Customers can get more information on the iPhone 3G at www.att.com/iphone.

AT&T expects that the iPhone 3G's attractive pricing and rich set of
features including business e-mail and other applications, combined with
the broadband speeds of AT&T's 3G network, will spur significant subscriber
and revenue growth -- particularly in wireless data -- and strengthen
AT&T's wireless leadership and long-term growth profile.

"The iPhone 3G will take mobile communications and computing to a whole new
level by combining a terrific user interface with a great experience
accessing the Internet and subscribers' favorite applications on our 3G
wireless network at unsurpassed speeds," said Ralph de la Vega, president
and chief executive officer of AT&T Mobility. "Combine our high-performance
3G broadband wireless network, the new iPhone's business-class capabilities
and a starting price of $199, and I expect that we will continue to
increase revenue per user and attract customers who spend the most on
wireless. The device is built, and priced, to sell."

AT&T will sell iPhone 3G in more than 2,200 company-owned retail stores and
kiosks, as well as through its direct business sales teams.

New Agreement With Apple Reflects Significant Growth Opportunity

The new agreement between Apple and AT&T eliminates the revenue-sharing
model under which AT&T shared a portion of monthly service revenue with
Apple. Under the revised agreement, which is consistent with traditional
equipment manufacturer-carrier arrangements, there is no revenue sharing
and both

iPhone 3G models will be offered at attractive prices to broaden the market
potential and accelerate subscriber volumes. The phones will be offered
with a two-year contract and attractive data plans that are similar to
those offered for other smartphones and PDAs. AT&T anticipates that these
offers will drive increased sales volumes and revenues among high-quality,
data-centric customers. Currently, less than 20 percent of AT&T's postpaid
subscribers have integrated devices capable of voice, Web and data
applications. Based on the company's experience, average monthly revenues
per iPhone subscriber are nearly double the average of the company's
overall subscriber base.

* With a two-year contract, the price of an 8GB iPhone 3G will be $199; the
16GB model will be priced at $299.

* Unlimited iPhone 3G data plans for consumers will be available for $30 a
month, in addition to voice plans starting at $39.99 a month.

* Unlimited 3G data plans for business users will be available for $45 a
month, in addition to a voice plan.

In the near term, AT&T anticipates that the new agreement will likely
result in some pressure on margins and earnings, reflecting the costs of
subsidized device pricing, which, in turn, is expected to drive increased
subscriber volumes. The company anticipates potential dilution to earnings
per share (EPS) from this initiative in the $0.10 to $0.12 range this year
and next, with a 2008 adjusted consolidated operating income margin of
approximately 24 percent and a full-year 2008 wireless OIBDA margin in the
39-40 percent range. As recurring revenue streams build without any further
revenue sharing required, AT&T expects the initiative to turn accretive in
2010.

AT&T's 3G Wireless Network

The iPhone 3G harnesses the power of AT&T's broad and powerful 3G mobile
broadband network, which offers 3G mobile phones download speeds of up to
1.4 Mbps. AT&T's 3G network is currently available in 280 leading U.S.
metropolitan areas; by year-end, the company plans to offer 3G service in
nearly 350 metro areas. Following the recent turndown of its TDMA network,
the company is further enhancing its 3G network, with improved coverage
quality made available through reallocated 850 MHz spectrum.

AT&T's 3G network is the best positioned among American carriers to grow in
line with customer demand, evolving to next-generation speeds incrementally
during the next few years. Between 2005 and the end of 2008, AT&T will have
invested more than $20 billion in wireless network improvements and
upgrades.

AT&T has the best global coverage of any provider, with voice-roaming
available in more than 200 countries and data-roaming in more than 145
countries, including more 3G roaming than any other carrier.

In addition, the new iPhone 3G will operate in Wi-Fi mode through wireless
modems in homes and offices, as well as public hot spots.

Marketing the iPhone to Businesses

iPhone 3G includes new business capabilities, including access to corporate
e-mail and intranets, as well as the ability to certify mobile business
applications to suit the needs of an array of industries, ranging from
health care and real estate to higher education and financial services.
Starting July 11, AT&T will begin marketing to its business customers,
which includes all of the Fortune 1000. To prepare for the rollout, AT&T
will be conducting extensive training among its thousands of enterprise and
small business sales force and customer-support employees. AT&T is the
world's leading provider of corporate wireless e-mail solutions.

"We're anticipating significant demand from companies of all sizes based on
the feedback we've received from the many corporate customers who have
already purchased the first-generation iPhone, as well as from companies
waiting for the new iPhone's business applications," said Ron Spears, group
president, AT&T Global Business Services. "Businesses will benefit from all
of the iPhone's new features, as well as the ability to maximize
productivity by using the combination of 3G broadband connectivity and
customized applications."

Through its work over the years with the developer community, AT&T has
developed a robust catalog of hundreds of enterprise applications
(www.att.com/choice). AT&T will work with Apple, using the SDK process, to
enable many of these applications, which today operate on other
AT&T-powered wireless devices, to also work on the iPhone. The growth of
mobile applications represents a huge opportunity for companies to improve
productivity through reduced overhead expenses, access to real-time
information and higher levels of speed and efficiency.

Unleashing Innovative Applications With the SDK

AT&T is working closely with Apple to roll out several new and innovative
applications that take advantage of the iPhone's advanced capabilities. For
example, AT&T is finalizing YELLOWPAGES.COM mobile for the iPhone, an
innovative GPS-enabled application that combines local search with social
networking capabilities, giving users the ability to search for
information, share reviews and plan activities with friends, neighbors and
co-workers. In addition, the company will work to certify many of its
existing mobile applications for businesses, created in conjunction with
third-party developers, for use on the iPhone.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired
Telecommunications Company list and No. 1 on America's Most Admired
Telecommunications Company list. Additional information about AT&T Inc. and
the products and services provided by AT&T subsidiaries and affiliates is
available at www.att.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Top Mobile Game Discounts
Every day, we pick out a curated list of the best mobile discounts on the App Store and post them here. This list won't be comprehensive, but it every game on it is recommended. Feel free to check out the coverage we did on them in the links... | Read more »
Price of Glory unleashes its 1.4 Alpha u...
As much as we all probably dislike Maths as a subject, we do have to hand it to geometry for giving us the good old Hexgrid, home of some of the best strategy games. One such example, Price of Glory, has dropped its 1.4 Alpha update, stocked full... | Read more »
The SLC 2025 kicks off this month to cro...
Ever since the Solo Leveling: Arise Championship 2025 was announced, I have been looking forward to it. The promotional clip they released a month or two back showed crowds going absolutely nuts for the previous competitions, so imagine the... | Read more »
Dive into some early Magicpunk fun as Cr...
Excellent news for fans of steampunk and magic; the Precursor Test for Magicpunk MMORPG Crystal of Atlan opens today. This rather fancy way of saying beta test will remain open until March 5th and is available for PC - boo - and Android devices -... | Read more »
Prepare to get your mind melted as Evang...
If you are a fan of sci-fi shooters and incredibly weird, mind-bending anime series, then you are in for a treat, as Goddess of Victory: Nikke is gearing up for its second collaboration with Evangelion. We were also treated to an upcoming... | Read more »
Square Enix gives with one hand and slap...
We have something of a mixed bag coming over from Square Enix HQ today. Two of their mobile games are revelling in life with new events keeping them alive, whilst another has been thrown onto the ever-growing discard pile Square is building. I... | Read more »
Let the world burn as you have some fest...
It is time to leave the world burning once again as you take a much-needed break from that whole “hero” lark and enjoy some celebrations in Genshin Impact. Version 5.4, Moonlight Amidst Dreams, will see you in Inazuma to attend the Mikawa Flower... | Read more »
Full Moon Over the Abyssal Sea lands on...
Aether Gazer has announced its latest major update, and it is one of the loveliest event names I have ever heard. Full Moon Over the Abyssal Sea is an amazing name, and it comes loaded with two side stories, a new S-grade Modifier, and some fancy... | Read more »
Open your own eatery for all the forest...
Very important question; when you read the title Zoo Restaurant, do you also immediately think of running a restaurant in which you cook Zoo animals as the course? I will just assume yes. Anyway, come June 23rd we will all be able to start up our... | Read more »
Crystal of Atlan opens registration for...
Nuverse was prominently featured in the last month for all the wrong reasons with the USA TikTok debacle, but now it is putting all that behind it and preparing for the Crystal of Atlan beta test. Taking place between February 18th and March 5th,... | Read more »

Price Scanner via MacPrices.net

AT&T is offering a 65% discount on the ne...
AT&T is offering the new iPhone 16e for up to 65% off their monthly finance fee with 36-months of service. No trade-in is required. Discount is applied via monthly bill credits over the 36 month... Read more
Use this code to get a free iPhone 13 at Visi...
For a limited time, use code SWEETDEAL to get a free 128GB iPhone 13 Visible, Verizon’s low-cost wireless cell service, Visible. Deal is valid when you purchase the Visible+ annual plan. Free... Read more
M4 Mac minis on sale for $50-$80 off MSRP at...
B&H Photo has M4 Mac minis in stock and on sale right now for $50 to $80 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses: – M4 Mac mini (16GB/256GB): $549, $50 off... Read more
Buy an iPhone 16 at Boost Mobile and get one...
Boost Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering one year of free Unlimited service with the purchase of any iPhone 16. Purchase the iPhone at standard MSRP, and then choose... Read more
Get an iPhone 15 for only $299 at Boost Mobil...
Boost Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering the 128GB iPhone 15 for $299.99 including service with their Unlimited Premium plan (50GB of premium data, $60/month), or $20... Read more
Unreal Mobile is offering $100 off any new iP...
Unreal Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering a $100 discount on any new iPhone with service. This includes new iPhone 16 models as well as iPhone 15, 14, 13, and SE... Read more
Apple drops prices on clearance iPhone 14 mod...
With today’s introduction of the new iPhone 16e, Apple has discontinued the iPhone 14, 14 Pro, and SE. In response, Apple has dropped prices on unlocked, Certified Refurbished, iPhone 14 models to a... Read more
B&H has 16-inch M4 Max MacBook Pros on sa...
B&H Photo is offering a $360-$410 discount on new 16-inch MacBook Pros with M4 Max CPUs right now. B&H offers free 1-2 day shipping to most US addresses: – 16″ M4 Max MacBook Pro (36GB/1TB/... Read more
Amazon is offering a $100 discount on the M4...
Amazon has the M4 Pro Mac mini discounted $100 off MSRP right now. Shipping is free. Their price is the lowest currently available for this popular mini: – Mac mini M4 Pro (24GB/512GB): $1299, $100... Read more
B&H continues to offer $150-$220 discount...
B&H Photo has 14-inch M4 MacBook Pros on sale for $150-$220 off MSRP. B&H offers free 1-2 day shipping to most US addresses: – 14″ M4 MacBook Pro (16GB/512GB): $1449, $150 off MSRP – 14″ M4... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.