New research from Parks Associates (www.parksassociates.com) shows that three-fourths of U.S. broadband households use Wi-Fi for in-home connectivity. The research group eamined the demand for smart home products and services and the impact across multiple verticals, including home energy and security, connected entertainment, smart home, and other IoT [Internet of Things] solutions.

"Consumers already use lots of data on their mobile, smart home, and entertainment devices, and Wi-Fi is doing most of the work in the home, accounting for more than 70% of data used per month in U.S. broadband households," said Harry Wang, senior director of Research, Parks Associates. "Consumer data needs will continue to increase, both in and outside the home, as between 2015 and 2020, U.S. households will acquire more than 2.3 billion connected devices. Providers and manufacturers must ensure their offerings can deliver a positive user experience despite these increasing demands—and that they are positioned to leverage new revenue opportunities emerging from the connected home."

° Roughly 50% of U.S. broadband households are willing to share data from smart devices for discounts on electricity, and 40% are willing to share data to update and

° More than 75% of U.S. broadband households use Wi-Fi for connectivity in the

° Forty percent of broadband households in Canada use a personal assistant device or app.