Today alongside the introduction of the M4 iPad Pro and new iPad Air 6, Apple has launched a brand new Smart Folio accessory for each device that comes with a small but valuable improvement.

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In the last year, Apple has significantly ramped up its movie offerings with a string of high-budget, big-name films receiving wide theatrical releases and long exclusivity windows before hitting Apple TV+.

While the earlier days of Apple-funded movies focused on smaller-budget indie films, like the Oscar-winning CODA, over the past half a year or so, Apple has turbocharged its offerings.

The company recently debuted massive projects like Martin Scorsese’s Killers of the Flower Moon, Ridley Scott’s Napoleon, and most recently, Matthew Vaughn’s Argylle. All three films came not only with prestigious directors behind them, but also massive financial backing to the tune of hundreds of millions of dollars.

Now, according to a new report, it sounds like Apple’s leadership is reassessing its ambitions for film,...

Apple has refreshed the iPad line for 2024, and there are more choices than ever. In addition to the usual hardware upgrades, Apple has added a larger iPad Air to the lineup. Meanwhile, the iPad Pro has a nano-texture glass option for the first time. 

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The Apple Store is back online! The Store was down for 1 hour and 3 minutes.

Apple Store

Please feel free to share this information with your friends :-)

Apple just published 2 new Press Releases:

• Final Cut Pro transforms video creation with Live Multicam on iPad and new AI features on Mac
  
• Apple introduces M4 chip
  

Macworld

At its Let Loose event on May 7, Apple announced an all-new version of the iPad Air. As expected, the update includes a larger-screen model and an upgrade from the M1 to the M2 processor.

The new Air comes in four similar colors: blue, purple, Starlight, and Space Gray. But there’s a lot more to this upgrade than appearances.

Upgraded screen

The eye-catching change for the 2024 generation is the new larger screen option. Ahead of the event, pundits predicted that the iPad Air would match the Pro and offer a mid-size (11-inch) and large (12.9-inch) display spec. But Apple went a little further than expected and bumped the Air to a full 13 inches, matching the M4 iPad Pro.

Tech-wise, this is essentially the same screen as we got last time (there’s no mini-LED as was predicted at...

Today the Apple Pencil lineup got more confusing than ever. When Apple introduced the new Apple Pencil Pro, it chose not to remove any of the three existing models from sale. This means there are four Pencil options for new customers.

However, what if you already have an existing Apple Pencil and simply want to upgrade your iPad to the enticing new M4 iPad Pro?

We have some bad news for you.

...

Apple today officially unveiled the future of its iPad product category with new iPad Air and iPad Pro lineups. Apple invited influencers and members of the press to New York City and London to go hands-on with the devices. Head below for a roundup of everyone’s first impressions.

Find all the announcements from Apple’s ‘Let loose’ event in our news hub

...

Last fall Apple launched an Apple Pencil with USB-C and a mix of features from the premium while holding some back to keep the price tag at $50 below the high-end model. Now the Apple Pencil Pro has arrived. Here’s how Apple Pencil Pro vs USB-C, 2, and 1 compare.

more…

Macworld

For some reason, Apple sells three accessories all named Apple Pencil, each with different features and compatibility. The solution? A fourth Apple Pencil!

The new Apple Pencil Pro may seem like an unnecessary complication to a stylus lineup for an accessory that shouldn’t need a lineup, but there’s no arguing that it doesn’t deliver the features everyone wants. Apple Pencil Pro looks just like the 2nd-generation Apple Pencil, and it supports all the same features including magnetic charging and pairing, double-tap, and tilt and pressure sensitivity. But it also adds four new features we’ve wanted in an Apple Pencil for a long time:

• A gyroscope that lets you “roll” the pencil to change the orientation of shaped brushes and tools.
• A taptic engine for haptic feedback.
• Find My support.
• Squeeze sensitivity, to open palettes or change tool options like weights or colors....

The Apple Store is down! The average Store downtime is about 3 hours and 42 minutes.

What to do next?

Fastest:
Fast:
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Slow:
Slowest:
Open the alarm page in your browser to know exactly when the Apple Store comes back online
Follow @IsTheStoreDown on twitter
Install our Dashboard widget for Mac OS X
Subscribe to the email function to receive an email when the Store status changes
Check the store yourself later
Wait for the media to report anything new
Please feel free to share this information with your friends :-)

Apple Debuts 2024 iPad Air in Two Screen Sizes For The First Time Ever

Tim Cook set the stage by saying today’s the “biggest day for iPads” since it was announced and he may be right about this. Apple has finally refreshed its iPad Air lineup during the Let Loose keynote event. The most anticipated and biggest news about today’s release is the availability in two screen sizes, 11- […]

This post Apple Debuts 2024 iPad Air in Two Screen Sizes For The First Time Ever appeared first on The Mac Observer

While the new iPad Pro with M4 is a major step forward across the board, there a couple gotchas to be aware of. Firstly, with this generation, Apple has removed the ultra-wide camera from the rear camera module altogether.

Also, while Apple touts the performance jump of the 10-core CPU found inside the new M4 chip, that chip variant is exclusive to the 1 TB and 2 TB iPad Pro models. Lower storage iPads get a 9-core CPU. They also have half the RAM …

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Apple’s M4 iPad Pro and new iPad Air are both on sale, and the company’s website has revealed some key additional info about the devices that were not mentioned during the announcement.

One such tidbit has to do with a change in how SIMs are handled on both iPads.

more…

Macworld

Apple’s new iPad Pro is powered by the M4 processor, skipping the M3 entirely. Apple has never debuted an M-series processor in a product other than the Mac, so the launch of this new processor in the iPad Pro is an unexpected surprise.

The M4 is made on an enhanced 3nm process and contains over 28 billion transistors and has the following advanced features in the iPad Pro:

• 4 high-performance CPU cores with improved branch prediction and wider decode and execution engines.
• 6 high-efficiency CPU cores with improved branch prediction and a deeper execution engine.
• 10-core GPU built on the same architecture as M3, with dynamic caching, mesh shaders, and ray tracing acceleration.
• 16-core Neural Engine delivering over 38 trillion operations per second.

Apple

Apple

Apple

Apple says the CPU is...

Enlarge

Apple lowered the price of its 10th Generation iPad from $399 to $349, it announced at its Let Loose event today.

The 10th-generation iPad did away with the top and bottom bezels that previous iPads carried. The 10.9-inch tablet also doesn't have a home button, and shows Apple, under pressure from European Union regulations, moving from a Lightning port to USB-C.

However, Apple's also doing away with the $329, 9th Generation iPad,...

While refreshing the iPad line at the mid to high end, Apple has also rejiggered the starting lineup as well. Starting today, the iPad 10th generation is priced from $349. Meanwhile, the iPad 9th generation is discontinued, ending the era of Home button iPads.

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Apple Finally Releases OLED 2024 iPad Pro with M4 Chip

Apple has finally taken wraps off its long-awaited 2024 iPad Pro during today’s Let Loose event, and it comes in two sizes, as expected, 13- and 11-inch. The biggest update with today’s iPad Pro models pack an M4 chip, as rumored, skipping the M3 chip. The new iPad Pros come with a tandem OLED, a […]

This post Apple Finally Releases OLED 2024 iPad Pro with M4 Chip appeared first on The Mac Observer

Today at its iPad-focused ‘Let loose’ event, Apple announced a brand new version of the iPad’s Magic Keyboard, which was first introduced in 2020.

This new model of iPad keyboard is tailored more directly to the needs of pro users than its predecessor. It’s thinner and lighter, but also comes with a larger trackpad and function row.

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Enlarge (credit: Apple)

Apple's newest iPad Pro puts an M4 chip inside a thinner frame and is available in new 11-inch and 13-inch sizes, while also upgrading the screens on both to "tandem" OLED displays for more brightness.

Compared to the last iPad Pro, released in early 2022, Apple is highlighting how thin and light these new Pros are. The 11-inch model is 5.3 mm thick and weighs less than a pound, while the 13-inch is 5.1 mm, which Apple says is its thinnest product ever, at 1.28 pounds.

The tandem OLED design, dubbed Ultra Retina XDR, delivers 1000 nits at full-screen brightness, and 1600 nits at peak HDR, equivalent to a high-end...

The rumors were true: Apple on Tuesday unveiled M4, the next generation of its Apple Silicon chip. Built with the 3 nanometer chip architecture, M4 is the first Apple chip to be built for AI from the ground up. M4 is the chip that powers the new generation iPad Pro and will soon be inside Macs – so read on as we detail what changes with this chip.

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Apple has officially unveiled the all-new iPad Air 6. For the first time, the iPad Air comes in two sizes: 11-inch and 13-inch.

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As is tradition, Apple has taken down the Apple Store ahead of its special event, which kicks off at 7 AM PT. The video presentation will see Apple introduce the next-generation iPad Pro, iPad Air, and accompanying new Magic Keyboard and Apple Pencil accessories.

The iPad Pro is expected to be the star of the show, touting a new OLED display, M4 chip with AI capabilities, a new thinner industrial design and more.

more…

Macworld

When the Apple Store goes offline it’s usually an indication that Apple is about to launch a new product. However, that’s not always the case—on May 7, the morning of the Let Loose iPad event, Apple didn’t pull its store offline as it usually does.

Why is the Apple Store down?

Are you having trouble browsing the Apple Store online? There are a few reasons why the Apple Store might be offline. It could be because Apple is preparing to launch new products at an event, or it could be because Apple is about to start taking pre-orders for a new product.

If you are reading this story and it’s the day of an Apple Event then yes, the store is down. Apple has taken it offline while it prepares for new product launches. The store always tends to go offline just before an event–to find out...

Macworld

The Macalope asks, do you want AI fast, or do you want it right?

The Washington Post, it seems, wants it fast.

“Apple is behind in AI and killed its self-driving car project. What’s next?”

Based on the implications here, we can safely assume it’s one or more of the following:

• Filing for bankruptcy.
• Waking up in a dumpster outside of Akron dressed in a Mr. Red costume, remembering nothing of the last four days.
• Driving for Uber Eats, just until it...

Sometimes it’s the website that offers the best hints as to what’s to come. The Apple.com homepage was recently updated with a last-minute teaser to celebrate today’s upcoming media event, which will commence at 7 AM PT, wherein Apple is expected to announce a new lineup of iPad Pro and iPad Air units. The new […]

Source

The next-gen Apple Pencil could be released today, and a reference to an unreleased “Apple Pencil Pro” has been discovered in the source code for Apple’s homepage in Japan. This finding suggests that an Apple Pencil Pro could be announced at today’s media event. However, given the code does not appear on Apple’s homepage in […]

Source

Macworld

Apple didn’t update any of its iPads in 2023. So, what does this mean if you’re considering picking up an Apple tablet? Should you continue to wait, or will it be a long time before we see the iPad 11th generation enter the scene? Here’s what we know so far about the iPad 2024. 

Apple will be holding an event today – May 7 – named Let Loose. It is expected that the company will unveil two new iPad Air models and two new iPad Pro models. It is thought the wait for the 11th gen iPad may take a little longer.

When will the iPad 11th-gen be released?

For the past few years Apple has had a steady release schedule for its cheapest iPad. It would normally appear alongside the latest iPhones in the September event and hit the stores before the end of that month. 2022 saw a slight adjustment to this with a revamped...

Macworld

Whether it’s picking up a new skill for your resumé or using that knowledge to better understand an entire people and their customs, learning a new language is still one of the most valuable self-improvement steps you could take. Through May 12, a lifetime subscription to Babbel is on sale for $149.97.

With over 10 million subscribers worldwide, Babbel has developed a robust method for language learning, drawing on the expertise of over 150 linguists and language...

An anonymous reader quotes a report from Wired: In April, Apple sent notifications to iPhone users in 92 countries, warning them they'd been targeted with spyware. "Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID," the notification reads. Users quickly took to social media sites including X, trying to work out what the notification meant. Many of those targeted were based inIndia, but others in Europe also reported receiving Apple's warning. Weeks later, little is still known about the latest iPhone attacks. Former smartphone giant Blackberry, now a security firm, has released research indicating they are linked to a Chinese spyware campaign dubbed "LightSpy," but Apple spokesperson Shane Bauer says this is inaccurate.

While Apple says the latest spyware notifications aren't linked to LightSpy, the spyware remains a growing threat, particularly to people who may be...

Apple on Monday was hit by a US Labor Board ruling on whether or not the company was illegally interrogating its employees about unionization activities. In that case, the board agreed that Apple had indeed been coercively interrogating its retail staff in New York City.

more…

Since upgrading to an iPhone 15 Pro last year, Adam Engst has been working to incorporate MagSafe charging into his tech life, adding mounts and chargers that make it easier to use and charge the iPhone in different aspects of his life.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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...

We’re less than a day away from Apple unveiling the first updates to the iPad line since 2022. In other words, there are only a few more hours left to speculate about new iPads! That made me think of something that I’ve been meaning to write about — and have been regularly writing on — for a few months. And no, it’s not an iPad.

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Last week, Mercedes-Benz CEO Ola Källenius made it clear that the automaker has no plans to support Apple’s next-generation CarPlay platform.

In a new interview with The Verge, Polestar CEO Thomas Ingenlath took a different approach and said that he would be open to giving Apple control over all the screens in a Polestar car.

more…

is generally the default option for most people looking for a way to store an identification card, credit card, and more. While it’s Find My integration is great, that does mean its double the cost of a lot of the MagSafe wallets from other vendors. The Spigen Valentinus is a perfect example of a solid alternative to Apple’s wallet. At half the cost, it can hold three cards and works great on the back of your iPhone.

more…

Tomorrow at the ‘Let loose’ event, Apple is expected to debut next-generation iPad Pro and iPad Air models alongside some brand new iPad accessories.

The iPad Pro seems set to be the focal point, with a brand new OLED display, thinner body, and very possibly the launch of Apple’s M4 chip. New versions of the Magic Keyboard and Apple Pencil are also expected, both of which will likely be exclusive to the iPad Pro.

Evidence found on Apple’s Japanese site suggests the new Pencil may be dubbed the Apple Pencil Pro. Which got me thinking:...

Macworld

The current iPad range is one of the most populated we’ve seen. It includes two iterations of the standard iPad, the iPad mini, the iPad Air, and the 11-inch and 12.9-inch iPad Pro models, so there’s plenty to choose from. It seems Apple isn’t stopping there, though; rumors suggest it could be adding an even larger iPad Pro to the line-up. Here’s everything we know about the next-generation iPad Pro.

Update May 6: Apple could release an Apple Pencil Pro to go along with the new iPad Pro.

2024 iPad Pro release date: When will the M3 iPad Pro arrive?

We were hoping Apple would hold a spring event to launch the new iPads, but after the M3 MacBook Air arrived in early March, we had lost hope. However,...

Apple just published a new Press Release:

• New games, including Rabbids: Legends of the Multiverse, arrive on Apple Arcade
  

Macworld

When Apple announced its Let Loose event two weeks ago, it caught us off-guard. With MacBook Airs in the rear-view mirror and WWDC just a month away, there didn’t seem to be enough products to fill an hour-long keynote.

It turns out the rumors were right. According to Bloomberg’s Mark Gurman, writing in his...

Macworld

Apple on Monday revealed the 2024 Pride Collection, a set of accessory items to promote “the vibrancy and diversity of LGBTQ+ communities.” The main item of the collection is the Apple Watch Pride Edition Braided Solo Loop, a watch band accompanied by a matching watch face and dynamic iPhone and iPad wallpapers.

The multi-colored band features black and brown to represent Black, Hispanic, and Latin communities and those impacted by HIV/AIDS, and pink, light blue, and white for transgender and nonbinary individuals. The band, “evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags.” It also has a lug...

Apple just published a new Press Release:

• Apple’s 2024 Pride Collection shines light on LGBTQ+ communities
  

Proton has been building out its suite of software with new services like Proton Pass, an end-to-end encrypted password manager, and more. Now Proton Pass is more powerful than ever with what the company calls “Pass Monitor” which has four layers of identity and credential protection.

more…

Apple has been into a monthly release cycle for Apple Arcade launches recently and it has just announced what’s on the horizon. At the end of May and into June, we’ll see Where Cards Fall come to Vision Pro, plus Rabbids: Legends of the Multiverse, Return to Monkey Island+, and more arrive on the platform.

more…

Samsung Sets up New Dedicated R&D Team for Apple’s OLED Panel Production: Report

Apple relies on mainly two major display manufacturer giants for most of its products, including Apple Watches and iPhones. These two major display manufacturers are LG Display and Samsung Display. A new report claims Samsung is paying extra attention to Apple and has built a new R&D team dedicated to OLED panel production for Apple […]

This post Samsung Sets up New Dedicated R&D Team for Apple’s OLED Panel Production: Report appeared first on The Mac Observer

Apple Pencil’s New ‘Squeeze’ Feature Teased Ahead of ‘Let Loose’ Event

Apple has updated its homepage with a last-minute teaser to hype up the upcoming “Let Loose” event, where it’s expected to unveil new iPads alongside a new Apple Pencil and a refreshed Magic Keyboard. That said, when you visit apple.com, you’ll now see that the Apple logo keeps changing, and you can actually erase it with your mouse on a Mac or your finger […]

This post Apple Pencil’s New ‘Squeeze’ Feature Teased Ahead of ‘Let Loose’ Event appeared first on The Mac Observer

Macworld

Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.

Is this event another non-event?

Apple started running virtual press events during the pandemic when in-person gatherings made little sense and at various times were frowned upon or literally illegal. But Apple has largely stuck with that format even as health concerns lessened and its own employees were herded back into the office. Why is that? Because virtual events have advantages far beyond the containment of disease.

Aside from avoiding the logistical headaches of getting a thousand bad-tempered journalists from around the world to the same place at the same time, a pre-recorded video...

Macworld

New iPads are great, but longtime Apple users have always wanted to see a touchscreen Mac, something along the lines of the Microsoft Surface. Reports of such a device by Apple have barely surfaced (pun intended) in recent years, but a new patent offers some hope that itt may still one day arrive.

Apple was recently granted a patent by the U.S. Patent and Trademark Office that covers exactly this. Patent 11,320,869 is titled, “Hinged keyboard accessory having multiple installation modes for a tablet computing device” and describes a tablet accessory that fits the description of a Magic Keyboard-like...