ALLADVANTAGE.COM RELEASES MAC OS VIEWBAR;
INTERNET INFOMEDIARY NOW DELIVERS CROSS-PLATFORM BENEFITS
Opens New Channel of Communication For Advertisers,
Allows Mac Users To Protect & Profit From Own Online Data
HAYWARD, CA, March 7, 2000 - Internet infomediary AllAdvantage.com today
announced the release of their first proprietary Mac OS Compatible Viewbar
communications window. The announcement follows the recently released
upgrade of its PC compatible Viewbar. The Mac Viewbar offers advertisers
access to an entirely new audience and offers Mac users their first
opportunity to benefit from AllAdvantage.com membership, allowing them to
collect, protect and profit from their personal data and to receive
targeted information based on that data.
AllAdvantage.com provides online consumers a unique tool, the propriety
Viewbar, for profiting from their personal data. By using the Viewbar,
members can build their online profiles of surfing behavior. This
information is kept private, but allows member to receive the
advertisements, discounts, offers and other benefits that are likely to be
of the greatest interest to them. With the debut of the Mac Viewbar, this
service is now available to an entirely new segment of Internet users.
"This is the first time Mac users have been able to take advantage of our
infomediary services, profit from their data, and maintain privacy online,"
said Gregg Stebben, Chief Internet Evangelist for AllAdvantage.com.
Advertisers, who turn to AllAdvantage.com for detailed knowledge about its
member base and the infomediary's ability to broker one-on-one
relationships between consumers and businesses, now are offered access to a
previously unavailable segment of Net users via the Mac OS Viewbar. This is
particularly good news for businesses where Mac penetration is particularly
high; such as advertising professionals, architects, and graphic design
professionals.
About AllAdvantage.com
AllAdvantage is an infomediary. It is re-defining the way consumers and
businesses communicate and engage in commerce through its proprietary
Viewbar communications window. The company creates value for its members
by giving them the means to profit from their online personal data while
maintaining privacy, and to obtain discounts and special deals on sponsored
products and services. This allows AllAdvantage.com to offer advertisers a
channel for delivering advertising and direct marketing messages, as well
as e-commerce and digital products and services to our members. The
AllAdvantage.com Viewbar window, which can be downloaded for free on the
World Wide Web, is currently available in 18 countries. For more
information, visit http://www.alladvantage.com/
