Softmagic Ships SendStory

An easy-to-use XML content creator for Mac OS X

San Jose, CA, August 1, 2001 - Softmagic, Inc. today shipped SendStory, an
easy-to-use XML content creator running on Mac OS X. The first of
Softmagic's cross-media publishing solution, Project-M, promises to deliver
XML in the traditional Apple fashion, intuitive and user-friendly. The
collaboration among writers and editors in different languages and regions
is made possible for both offline and online publishing.

SendStory communicates with Apple Computer's online file sharing facility,
iDisk and any TCP/IP networked server to send and receive the structured
XML story that conforms to the industry standard DTDs or to the customized
DTDs designed with SendStory. Its unique way of synchronizing the document
structures of the multilingual documents makes an easy choice for
international company dealing with the documents in many languages. It also
converts XML to HTML based on the pre-defined style mapping mechanism,
making it an ideal tool for writing Apple Help files and Web page. A
structured XML story created with SendStory can be interfaced to a content
management system for re-purposing of the data.

Pricing and Availability

SendStory is now available for Mac OS X only for US $99. To download a free
evaluation copy or to purchase SendStory online, visit
http://www.softmagic.com/sendstorydownload.htm.

About Softmagic, Inc.

Softmagic, Inc. has over twelve years of history in developing publishing
solutions for various types of media. The current line of products includes
a highly evolved newspaper editorial system, Newsman and SendStory, our
unique XML editor and collaboration application. Softmagic has been a
NeXT/OpenStep developer for the last eight years.

For more information please contact:

Softmagic, Inc.

San Jose Office
Suite 225 East, 2001 Gateway Place
San Jose, CA 95110
Tel: +1 (408) 392-0222
Fax: +1 (408) 392-0223

Seoul Office
9F Han ChungAng Bldg.
646-7 YokSam-Dong, KangNam-Gu
Seoul, Korea 135-080
Tel: +82 (2) 558-0222
Fax: +82 (2) 558-5850

E-mail: info@softmagic.com
Homepage: www.softmagic.com