PIRANHA ANNOUNCES SALE OF PIRANHA BYTE COMPRESSION TECHNOLOGY TO DDB
WORLDWIDE, USA'S LARGEST AGENCY NETWORK
Piranha's Impact Solutions Subsidiary Also Announces Sale of Piranha
Byte to Messner Vetere Berger McNamee Schmetterer/EURO RSCG
NEW YORK..JUNE 28, 2000..Piranha, Inc. (OTC BB: BYTE), an innovator
in data compression solutions, today announced the sale of Piranha
Byte, a data compression tool for the imaging, publishing and
printing industries, to DDB Worldwide, one of the world's leading
advertising agencies with 206 offices in 98 countries around the
globe.
DDB Worldwide is has the largest agency network in the U.S. and the
third largest in the world with billings of $15.4 billion last year.
Impact Solutions, Inc., a Piranha subsidiary, also announced the sale
of Piranha Byte to Messner Vetere Berger McNamee Schmetterer/EURO
RSCG, the youngest billion-dollar agency in the industry since its
inception in 1986.
Piranha Byte's compression technology enables DDB Worldwide and MVBMS
to improve the speed, bandwidth and time normally associated with its
digital file transfers. Piranha Byte reduces data transfer time and
storage requirements and provides point-to-multipoint communications,
compressing files at least eight times smaller than their original
size.
"Piranha Byte will improve our business by eliminating the need for
expensive disks and delivery services," said Michael Guzman, director
of Print Services for DDB Worldwide Communications Group, Inc. "By
compressing files, DDB Worldwide can get them to any place in the
world in minutes rather than days. When you multiply the amount of
ads that agencies produce on a yearly basis by those savings, it
could save hundreds of thousands of dollars in material and delivery
costs."
"The fast-changing global economy forces leading advertising agencies
to search for cutting-edge solutions in the digital world, said Larry
E. Greybill, president of Impact Solutions. "DDB Worldwide recognizes
the efficiencies that Piranha Byte brings to digital workflows as
well as the reduction of costs in servicing clients around the globe."
Piranha Byte is available from Impact Solutions, Piranha Inc.'s sales
and marketing subsidiary that is focused on the professional imaging
and publishing industries, and Zideo.com, another Piranha subsidiary
that specializes in internet and entertainment solutions.
About Piranha, Inc.
Piranha, Inc. (OTC BB: BYTE), based in Dallas, Texas, develops
digital compression solutions to produce precise compressed images,
sound and text for e-businesses, publishers and printers. Piranha
delivers high-quality "lossy" and "lossless" data compression
management solutions for printing, publishing, medical imaging,
document storage and Internet-related businesses such as music,
video, gaming, e-commerce, photos and advertising. Piranha solutions
increase the speed of Web pages and maximize bandwidth and storage.
Piranha products are available on Linux, Windows and Macintosh
systems. Impact Solutions, Inc., focused on the imaging and printing
industries, is located in Freehold, NJ. Zideo.com is located in
Richardson, TX. More information is available at www.piranha.com,
www.impact-s.com, and www.zideo.com or call Impact Solutions (732)
409-5190.
# # #
Piranha Stream and Piranha Byte are trademarks of Piranha, Inc. Other
companies' names and products are trademarks or registered trademarks
of their respective companies.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995. Included in this company profile are certain "forward
looking" statements within the meaning of the Securities Act of 1933,
as amended. Although the Company believes that the expectations
reflected in such forward looking statements are reasonable, actual
results may differ materially from those anticipated in the forward
looking statements as a result of certain factors including sales
levels, retention, competition trends and other market factors.
Contact:
Larry E. Greybill Michael DiLorenzo/David McKee
Piranha, Inc./Impact Solutions Schwartz Communications
(732) 409-5190 (781) 684-0770
lgreybill@impact-s.com piranha@schwartz-pr.com
