Pantone, an X-Rite company (NASDAQ: XRIT) and the global authority on
color and provider of professional color standards for the design
industries, today announced two new products that extend the PANTONE
Goe System -- PANTONE GoeBridge coated and PANTONE Color Cue 2.1.
PANTONE GoeBridge lets creatives accurately visualize and evaluate
how the more than 2,000 solid colors in the PANTONE Goe System will
reproduce in CMYK on coated paper. By providing conversion formulas
for CMYK, sRGB and HTML in a single guide, GoeBridge empowers
designers to easily and confidently repurpose projects for multiple
color spaces, saving valuable time and avoiding costly mistakes.

Additionally, Pantone began shipping PANTONE Color Cue 2.1, the
latest version of Pantone's award-winning, portable color
identification device, which now includes the PANTONE Goe coated and
uncoated libraries, as well as the CMYK values from GoeBridge. Both
products enable designers to work with the same familiar PANTONE
tools they've become accustomed to over the years with the PANTONE
MATCHING SYSTEM, and ensure consistent color across design workflows.

"One of the most frequently asked questions about the Goe Systemis
when will there be a guide to accurately compare solid Goe colors to
CMYK conversions," said Richard Herbert, executive vice president and
general manager of Pantone. "GoeBridge is exactly what designers have
been asking for -- the guide displays the closest possible CMYK match
for each solid Goe color, preventing color surprises and expensive
errors when clients try to print Goe colors in four-color process.
We've also included sRGB and HTML data for repurposing colors for the
Web, which make this an indispensible tool for a variety of design
projects."

"At Landor, the majority of our work centers on branding -- where
color is a critical component," said John H. Bredenfoerder, design
director at Landor Associates. "As designers, we never know what type
of media a particular brand will touch, so for each project we
develop a brand style book that includes the color conversions for
print and Web reproduction to ensure repeatability and color
consistency. GoeBridge will simplify color conversion and
specification across the design process -- regardless of the final
medium."

PANTONE GoeBridge coated
Although many PANTONE Goe colors can be successfully reproduced in
four-color process, some cannot because of the inherent gamut
limitations of process printing. GoeBridge displays all 2,058 Goe
colors in a portable, fan guide format on coated stock alongside
their closest four-color process equivalent. The CMYK values are
provided for each process color and sRGB and HTML values are included
for the solid colors, extending the guide's multimedia capabilities
to Web design.

The PANTONE GoeBridge coated guide is produced in a sustainable
manner to meet certification standards set forth by the Forest
Stewardship Council (FSC), an independent organization that promotes
responsible management of the world's forests. Products carrying the
FSC label are certified to assure consumers that they come from
forests managed to meet the social, economic and ecological needs of
present and future generations (Certificate Code SW-COC-003183).

The guide is printed using ISO-certified inks on No. 1 grade,
100-pound text-weight coated offset stock.

PANTONE Color Cue 2.1
Color Cue 2.1 now features seven PANTONE Libraries including the
complete PANTONE Goe System, both coated and uncoated. Users have
access to more than 11,000 PANTONE Colors for use in the
architecture, interior design, graphic design and printing and
publishing industries. Color Cue 2.1 also includes a new LCD screen
with configurable displays for easy viewing. The device records the
last 30 colors measured for later reference and is powered by a
standard nine-volt battery that lasts for thousands of measurements.

In addition to the Goe library, Color Cue 2.1 includes the PANTONE
MATCHING SYSTEM for coated, uncoated and matte stock, as well as the
PANTONE FASHION + HOME SMART Color System and the PANTONE PAINT +
INTERIORS Color Libraries.

The PANTONE Goe System, announced in September 2007, is the first
completely new color inspiration and specification system for the
graphic arts industry since the introduction of the PANTONE MATCHING
SYSTEM in 1962. The System, bringing 2,058 new PANTONE Colors to
market, is comprised of the PANTONE GoeGuide, PANTONE GoeSticks,
myPANTONE palettes, an intuitive software toolset for palette
creation, and now PANTONE GoeBridge.

The PANTONE Goe System libraries are accessible in ColorMunki Design
and ColorMunki Create, part of the first family of jointly developed
products from X-Rite and Pantone announced in March 2008. ColorMunki
products offer users a digital counterpart to GoeBridge. The CMYK,
sRGB and HTML simulations available in GoeBridge will be accessible
within ColorMunki products to bridge analog and digital design.
ColorMunki products offer GoeBridge users additional flexibility by
providing CMYK simulations for a variety of papers and printing
processes. Visit www.colormunki.com for more information.

The PANTONE Goe System is also supported by a number of industry
leaders. Among those developing solutions to integrate the system
into diverse workflows are Corel, EFI, HP, Xerox and Quark. Visit
www.pantone.com/goe for a full list of partners.

To access Goe colors within Adobe Creative Suite applications, users
can download the coated, uncoated and, starting in October, GoeBridge
libraries free of charge at www.pantone.com/goe.

Pricing and Availability
The PANTONE GoeBridge coated will be available in October 2008 for
the introductory price of U.S. $99 ($129 SRP). PANTONE Color Cue 2.1
is available immediately for the introductory price of U.S. $299
($349 SRP).

Available in coated and uncoated versions, the complete PANTONE Goe
System, including the GoeGuide, GoeSticks and myPANTONE palettes
software, is available for U.S. $499. The complete system, as well as
individual products, can be purchased from the Pantone Web site at
www.pantone.com, or from select distribution partners including
amazon.com, staples.com, Pitman and xpedx.