OWC ANNOUNCES 4GB UPGRADE KITS FOR NEW MACBOOK & MACBOOK PRO CORE 2 DUO MODELS

Upgrade to 4.0GB for Less than 1/4th Cost of the Apple Factory Option

February 27, 2008, Woodstock, IL -- Other World Computing (OWC)
http://www.macsales.com, a leading Mac and PC technology company, announced
today that it is offering 4GB Memory Kits for Apple's newly announced
MacBook and MacBook Pro Core 2 Duo models, which began shipping yesterday,
February 26, 2008. OWC is providing memory for these new MacBook 13"
2.1GHz/2.4GHz Core 2 Duo Models and MacBook Pro 15" & 17" 2.4GHz/2.5GHz
(including 2.6GHz optional configuration) Core 2 Duo models. OWC memory is
available in modules and kits of up to 4.0GB for these models as well as
the previous MacBook Pro models.

OWC is an Apple Developer Connection Premiere member and its memory
upgrades meet Apple's electrical and mechanical design requirements. OWC
maintains an active state-of-the-art test lab to ensure the highest product
quality and reliability and provides a lifetime of high-performance
reliable operation backed with a Money Back Guarantee and OWC's Lifetime
Advance Replacement Warranty.

OWC's 4.0GB Memory Upgrade Kits are available immediately, priced at $95.99
(configured as two 2GB memory modules). Additional savings is also
available for customers who take advantage of OWC's trade-in program, which
provides $20 cash back for the trade-in of two 1GB modules.

OWC, an expert in the Mac memory market, has nearly two decades of
experience providing memory module upgrades for Mac computers. OWC has
conducted independent memory benchmarks on MacBook laptops, which show how
important memory is for customers employing high-memory intensive
applications, such as audio/video, photo, 3D modeling, gaming and other
applications. OWC has concluded that more memory is better overall than
having less memory that is interleaved.

"We're all about maximizing performance and impressively, we've found there
can be better performance attained even between 2.0GB and 3.0GB memory
configurations than getting a new system with a faster processor," said
Larry O'Connor, President, OWC. "More memory makes a tremendous difference,
as our real world testing illustrates, and going up to 4.0GB offers a
noticeably significant benefit beyond just what a faster processor
provides."

For more information on OWC MacBook & MacBook Pro Memory Upgrades, see:
http://eshop.macsales.com/shop/memory/MacBook/DDR2/Upgrade

For information on OWC's full line of memory upgrades for Apple Computers see:
http://eshop.macsales.com/shop/apple/memory/

And, to see OWC's memory test benchmarks on multiple Apple models using
realworld applications, see:
http://eshop.macsales.com/shop/apple/memory/Mac_Memory_Upgrade_Performan...
esting

OWC MacBook Memory Photo:
http://www.thomas-pr.com/136/photos/otherworldcomputingmemoryphoto.html

About Other World Computing

Other World Computing (OWC) has been providing quality hardware products
and support to the computer industry since 1988. The Illinois based company
is a strategic partner with Axiotron and worldwide and exclusive US
distributor of the award winning Axiotron ModbookTM. OWC operates the
popular www.MacSales.com http://www.MacSales.com e-commerce portal which
features one of the largest online catalogs of computer and iPod
enhancement products, including Mercury, Neptune, and NewerTech
acceleration, storage, and FireWire product lines.