For immediate release
For more information, a review copy, cover art or an
interview with the author, contact:
Kathryn Barrett (707) 829-0515 ext 387 or kathrynb@oreilly.com
IT'S NOT TOO LATE TO LEARN WEB DESIGN SAYS O'REILLY AUTHOR
Sebastopol, CA--Confronted with the increasing complexity and
sophistication of today's web pages, would-be designers may feel that
they have arrived too late to make their mark in the world of web
design. Best-selling web design author Jennifer Niederst assures
budding designers that this is not the case in her new book, "Learning
Web Design, A Beginner's Guide to HTML, Graphics, and Beyond"
(O'Reilly, US $34.95).
"Although it may seem that the whole world has a personal web page, or
that your colleagues are all light years ahead of you in web
experience, I can assure you that you're not too late," says Niederst.
"Furthermore, there is plenty of room for you in the business. The
industry is thirsty for folks who know how to make web pages (even at
an entry level) and the opportunities continue to expand."
Niederst's extensive knowledge was gained from years of web design
experience, both as a designer and as a teacher. "Learning Web Design,
A Beginner's Guide to HTML, Graphics, and Beyond" starts from the very
beginning--defining the Internet, the Web, browsers, and URLs--so
readers don't have to have any previous knowledge about the Web.
Niederst's book provides a solid foundation in the HTML, graphics, and
design principles necessary for crafting effective web pages. She also
explains the nature of the medium and unpacks the web design process
from conceptualization to the final result. "With something as
seemingly vast and fast moving as the Web, it's not easy to know where
to jump in," says Niederst. "But you have to start somewhere."
Although the scope of her book is wide, Niederst adds that nothing has
been "dumbed down" or glossed over. The nuts and bolts of HTML and
graphics production are treated with the kind of thorough technical
detail that you'd expect from an O'Reilly book.
In writing this book, Niederst draws from her experience teaching
hundreds of absolute beginners. "I found that as a teacher, I wished I
had the perfect book to be the companion to my classes," Niederst says,
"This book is the result of my experience of teaching and the knowledge
I've gained of how people learn. Reading it is a lot like sitting in my
classroom."
Jennifer Niederst has been designing for the web since 1993, and was
designer of O'Reilly's Global Network Navigator (GNN), the first
commercial web site. She is the author of "Designing for the Web" and
"Web Design in a Nutshell," both published by O'Reilly. "Learning Web
Design" is the cornerstone of the Web Studio Series from O'Reilly, a
new series that offers a solid core of web design knowledge to a wide
audience. "I got started in web design early in 1993," she says.
"Pretty close to the start of the Web itself. In web time, that makes
me an old-timer, but it's not so long ago that I can't remember the
first day I looked at a web page."
Chapter 6, "Creating a Simple Page (HTML Overview)" is available free
online at: http://oreilly.com/catalog/learnweb/chapter/index.html
For more information about the book, including Table of Contents,
index, author bio, and samples, see:
http://oreilly.com/catalog/learnweb/index.html
For a cover graphic in jpeg format, go to:
ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/0596000367.jpg
Learning Web Design
By Jennifer Niederst
March 2001
ISBN 0-596-00036-7, 418 pages, $34.95 (US)
order@oreilly.com
1-800-998-9938
http://www.oreilly.com
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