VisualActive's MAGNIVIEW

FOR IMMEDIATE RELEASE

New On-line Tool lets E-tailers & Web Sites make Instant Zoomable Images

Concord, CA-MagniView solves the product display riddle. How can an
e-tailer show off products better without frustrating the on-line
shopper with long image download times? Shoppers love good pictures,
but hate the wait. Using MagniView, an e-tailer lets the shopper
control the detail of the product presentation.

A MagniView is an image that magnifies when the shopper clicks on it.
Each click magnifies the image more. E-commerce developers and
retailers will find MagniView to be a fast, low-cost, and effective
way to supercharge their web sites. They do not have to worry about
special software, complicated viewers, servers, high costs or
bandwidth issues. The shopper doesn't need to download plug-ins.

Displaying a product with MagniView is a simple 2-step process.
First, upload a high-resolution image to the MagniView server.
Second, MagniView gives the e-tailer a link to paste into the web
page or database field where the standard image link would normally
be placed. When a shopper clicks a MagniView image, high-end
MagniView servers create and send the magnified image to the web page.

"Whether you're L.L. Bean, Wal-Mart, eBay, or a small store, it's all
about happy shoppers. It's the e-tailers' burden and ours" says
VisualActive's Founder and CEO, Greg Landrum. "MagniView helps to
make the web a place where shoppers feel comfortable spending their
money. E-tailers that use MagniView will keep the customer in the
store longer, expose more product, decrease product returns, enjoy
repeat business, and gain word-of-mouth endorsements from happy
shoppers."

There is virtually no barrier for a retailer, manufacturer, or web
developer to implement MagniView and enjoy the benefits. MagniView is
the only turn-key, image detail solution that is 100% compatible with
all shrink-wrapped store software packages like IBM's net.commerce
and on-line e-commerce software applications like Yahoo! store.
Unlike the competition's $100,000+ cost including labor, license, &
server, Landrum says "At only 99 cents per month, MagniView is a
pocket change solution with a pot-of-gold benefit. Why 99 cents? When
I shop on-line next week, I want the stores I shop to be using
MagniView so I can see what I am buying."

Poised for fast growth, VisualActive intends to serve 10+ million
MagniView images monthly.

For more information regarding Landrum, VisualActive or MagniView,
contact Rich Robinson, Mediahype, at 925-932-7983, or visit the
website for an online demonstration at www.magniview.com.