For Immediate Release
MACROMEDIA ANNOUNCES THE VECTOR ZONE
New Online Information Resource Helps Developers Understand Vector
Graphics Tools and Technologies
Boston, MA - Seybold '99 - March 1, 1999 - Macromedia, Inc. (NASDAQ:
MACR) today announced the Vector Zone, a comprehensive vector
graphics resource for Web developers available online at
http://www.vectorzone.com. The Vector Zone is a new online
destination providing information about vector graphics technologies
and standards, and the benefits of vectors for the Web. Featuring
articles, interviews and technical pointers for both novice and
professional Web developers, the new site builds on Macromedia's
long-term commitment to deliver a richer, more compelling Web
experience with open vector graphics technologies, such as Macromedia
Flash(TM).
In related news today, Macromedia announced that over 100 million Web
users can experience Flash content without having to download and
install a player. The news establishes Flash and vector technology as
ideal for designing hi-fidelity, bandwidth-efficient Web sites that
attract, engage, and retain site visitors -- providing a richer, more
compelling Web experience.
"The Vector Zone is ground zero for forward-thinking developers
interested in creating blazingly fast and beautiful Web sites," said
Kevin Lynch, vice president of Macromedia's Web Publishing division.
"Today's most exciting Web sites are created with vectors. With the
popularity of this media type growing dramatically each day, it is
vitally important for Macromedia to host this substantive and useful
industry resource, and further its commitment to add life to the Web."
"The Vector Zone is a great resource for anyone who needs to get up
to speed on vector images," said Kristin Windbigler, executive
producer at Webmonkey, HotWired's online magazine for Web designers.
"It's jam-packed with useful information about one of the most
exciting aspects of Web design."
Vectors Add Value to Online Experience
Vector graphics enable Web designers to create more visually dynamic
imagery, with small, lightweight vector files that download quickly
over standard modem connections. For Internet users, vector graphics
represent an easy, transparent, and powerful way to view dynamic
graphics and animations. With content created by Web designers,
developers and journalists, The Vector Zone provides a dynamic,
media-rich forum for clearly and cleanly explaining the concepts and
terms behind vector art. The site also features supplemental content
provided by leaders in Web development information, including
HotWired's Webmonkey site.
Created using Macromedia Flash, The Vector Zone focuses on three
areas: Foundations, Features and People. The Foundations area
provides technical perspectives and information about vector
standards. The Features section offers first-hand looks at the impact
of vector graphics. Behind-the-scenes views of the people shaping
graphics on the Web are covered in the People area. For more
information, visit http://www.vectorzone.com
ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.
For More Information Contact:
Kirsten Armstrong Susan Nicolls
kirsten@macromedia.com snicolls@macromedia.com
(415) 252-4088 (415) 553-2751
