FOR IMMEDIATE RELEASE

Latest Traffic Report Beta Update Released

Newest beta adds report caching for improved performance

SALT LAKE CITY, Utah -- August 19, 1999 -- Advanced Reality Communications
today announced the latest in a series of major additions to Traffic
Report, a software tool for the Macintosh that helps webmasters, marketers
and designers visualize the activity that occurs at their web sites.

Traffic Report b41 introduces the following new features:

A Report Cache. The cache makes it possible to run daily month-to-date or
year-to-date reports in the time Traffic Report takes to run a report on a
single-day log. By activating the cache, TR will remember the report
information it creates from your logs. In subsequent reports, TR just needs
to read the portion of your logs that were added since its last report.

Improved stability.

Traffic Report is designed to be simple to use. Yet it produces
sophisticated on-screen and HTML-based reports. Reports that answer, among
other things:

What area of my site is the most popular?

Which of my ads are generating the most visits?

How many unique visitors have visited my site? How long do they stay?

Who is visiting my web site and where did they find a link to it?

Which countries are my visitors visiting from?

Pricing & Availability
Traffic Report is currently in the beta testing phase and is not yet
available for purchase. You can pick up a copy to test at
(http://www.advancedreality.com/)http://www.advancedreality.com/.

Advanced Reality Communications is an innovator in analysis tools for web
sites. Its software is in use worldwide.