For more information, contact: For Immediate Release:
Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA SHIPS WEB DESIGN 101

FREE Educational Tool Suite for Qualified Instructors Includes Dreamweaver,
Fireworks, Flash and FreeHand; Special Back-to-School Student Pricing Also
Available

San Francisco, Calif. -- August 21, 1998 -- Macromedia, Inc. (NASDAQ: MACR)
today announced the general availability of Web Design 101, a new
educational tool suite for faculty of degree-issuing institutions that
offer Web design or Web design-related courses. Macromedia Web Design 101
includes six hours of hands-on course curriculum for each of Macromedia's
award-winning Web design tools -- Dreamweaver, Fireworks, Flash and
FreeHand -- including sample files and project assignments. Macromedia Web
Design 101 also includes full 90-day versions of Dreamweaver, Fireworks,
Flash and FreeHand for installation on up to 50 lab computers. To receive a
free copy of Macromedia Web Design 101, interested parties should contact
Macromedia at (800) 457-1774. A US $14.99 shipping and handling fee will
apply to all orders.

In conjunction with Macromedia Web Design 101, Macromedia is also offering
special back-to-school student pricing of US $99 each for Dreamweaver,
Fireworks, Flash and FreeHand through October 31, 1998 -- available at any
Macromedia educational reseller. Macromedia is also sponsoring half-day
seminars about Web Design 101 in cities across the United States. For more
information, visit
http://www.macromedia.com/macromedia/events/webdesign101.

"It is important for us to prepare our students for their careers, and
using current software is critical to helping our students succeed when
they graduate. Macromedia makes great software, and now they've made it
easy and risk-free for us to teach the latest technology in our Web
program. I like the fact that Web Design 101 is modular, and I can choose
which products are most appropriate for our classrooms and still take
advantage of the pre-written curricula." said Mary Madden Technology
Development Coordinator, San Francisco State University, Multimedia Studies
Program.

Macromedia is leading the way in providing professional-quality tools for
Web design instruction. Macromedia Web Design 101 is a ground breaking new
tool suite for educators that includes all the components instructors need
to teach students how to build compelling, interactive Web sites and pages.
Students can study the basics of designing Web layouts and navigational
elements with design with FreeHand, the most powerful illustration tool for
the Web. Students can then create and optimize Web bitmap graphics in
Macromedia Fireworks. Students can also add life to their pages with
Macromedia Flash by creating vector-based animation and interactivity that
downloads instantly, even over 28.8 kps modems. Students can bring it all
together in Macromedia Dreamweaver, the leading visual tool for
professional Web site design that produces very clean underlying HTML code.
Together, these products provide a comprehensive, integrated solution for
professional Web design.

ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. By providing its
award-winning Web publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 550 employees worldwide and is available on
the Internet at http://www.macromedia.com. Macromedia also hosts one of the
most engaging sites on the Web at http://www.shockrave.com.