For immediate release

iTOOL Announces Direct Reseller Program

iTOOL's Program empowers web companies to retain own label, and
deliver turn-key e-commerce hosting and web development tools.

(March 30, 1999) - Scottsdale, AZ - iTOOL Technologies announced
today its Direct Reseller Program, a private label offering of iTOOL
software that enables web-related businesses to expand their product
offerings. iTOOL is a comprehensive build-it-yourself web
development tool and hosting solution.

With an iTOOL system, any small ISP, developer or web-related
business can offer powerful online web development and hosting tools
from their own site. Customers will benefit from instant setup,
simple site and store creation wizards, online graphic tools, iEDIT
visual page layout tool, and advanced application development tools
including browser based database management, Cold Fusion, and Active
Server Pages.

The private label hosting service is maintained at the iTOOL data
center. This empowers the reseller to operate as a virtual full
service hosting company without the overhead cost of running a
complete data center.
Reseller Advantages:
Low cost to enter an untapped market segment
Customers log in from reseller site with reseller graphics,
branding, and your domain name
Account Management with direct access and control of all customer accounts
Online Database Construction and Management
Discount pricing on hosting plans to increase revenues
Interactive Traffic Statistics Tracking
Advanced Billing & Accounting Information

"We've created an opportunity for Internet-based businesses to offer
a complete development and hosting service for their customers with
diverse power business tools that are virtually unavailable anywhere.
There is no other all-inclusive product on the market that compares
with iTOOL and its features for the reseller's customers. With the
iTOOL Direct Reseller Program, we offer the same type of
all-inclusive, turn-key solution for those companies looking to
expand their business and revenue model into one of the most exciting
arenas of 1999: customer managed web services" says Jason Barney,
Chief Technology Officer, iTOOL Technologies. iTOOL was developed by
APPS Software, a custom software development company focused
primarily on Internet software applications.
For more information, contact: iTOOL Technologies, 602-947-2227.

Company Contact Information:
Jeff Rushton
Director of Sales, Enterprise Solutions
iTOOL Technologies
602-947-2227 ext. 127
jrushton@appsware.com

Jeff Harmon
Director of Sales, Business Solutions
iTOOL Technologies
602-947-2227 ext. 123
jharmon@itool.com

Richard Spinella
Vice President of Business Development
ITOOL Technologies
602-947-2227, 125
richard@itool.com