FOR IMMEDIATE RELEASE

Imacination Software Announces Ch-ching! 2.1 "Instant Internet Store
Builder" for Mac OS (Windows version coming March 1999)

Automated credit card processing and easy store setup allows
merchants to create a complete fully-functional Internet store in as
little as 15 minutes with no programming knowledge necessary.

Representatives from Imacination will available during Macworld Expo
in San Francisco starting Tuesday, January 5 (Starnine Booth # 3641).
A fully-functioning 30 day demonstration of Ch-ching! is available
for download from http://www.imacination.com/.

VENTURA, Calif. -- January 4, 1999 (Xpress Press) -- Imacination
Software today announced the immediate availability of Ch-Ching! the
"Instant Internet Store Builder" for Mac OS. Ch-ching! automates the
task of building a secure, electronic store front on the web.

Ch-ching! is the first program of its kind to provide merchants with
integrated credit card processing, complete remote administration,
extensive shipping and taxing features, and robust product search and
display engine without incurring the expense of custom development.

Traditionally, developing an online store took a full time
development team two to six months at the cost of tens of thousands
of dollars. This impeded many small to medium sized businesses from
selling on the web with a competent secure solution. Imacination has
leveled the web sales playing field allowing small to medium sized
businesses to compete with large businesses for sales on the
Internet. Small businesses using Ch-ching! are now taking the lead on
web profits by not having to repay tens of thousands of dollars to
begin sales on the web.

Ch-ching! is built around the extremely popular Filemaker Pro 4.0,
from Filemaker, Inc., and Lasso web development language, from
Blueworld Communications, providing shopping cart developers with an
extremely robust development framework for developing custom
solutions for their clients with the richest feature set available
for online shopping carts. Ch-ching! can be tied into almost any
existing Filemaker or Lasso based solution or can work as a
stand-alone online store.

"Ch-ching! is a break-through product for small to medium-sized
companies requiring a powerful, extensible yet incredibly easy to use
e-commerce solution," said Bill Doerrfeld, founder, president and CEO
of Blue World Communications, Inc. "Based on the Lasso Web Data
Engine, Ch-ching! offers unprecedented flexibility for rapid
development and deployment of sophisticated e-commerce solutions
across platforms."

"The Internet is the fastest growing frontier of retail sales today
and every business is searching for ways to enter the Internet sales
market as quickly as possible with the least initial capital outlay.
We are very proud to announce a product that combines all the
features of the most-robust, custom developed solutions with the ease
of instant setup requiring no programming knowledge," said
Imacination president, Allon Bendavid.

Additional Features include:

Built-in credit card processing allowing you to process online credit
card orders 24 hours a day without needing to purchase any additional
expensive software or hardware! Complete Web browser based remote
administration allows store owners using Mac OS, Windows, or Unix to
configure their store including creating products, editing orders,
and configuring preferences.

Customers can return to interrupted shopping expeditions without
losing the contents of their shopping cart. Several built-in quick
searches such as browse products via pop-up list, and find products
on special. Customers can login and retrieve their billing and
shipping information from previous purchases and apply the
information to their current purchase or edit their information.

Single, centralized administration module allows merchants to
securely configure unlimited number of stores. Store can be
configured to work outside of a secure sockets layer (SSL) server and
handle payment transactions within a SSL server. Database
architechture generates product information "on-the-fly" preventing
tampering with HTML files.

Pricing, Requirements and Availability

Available at an estimated retail price of $495 U.S. Ch-ching! ships
with credit card transaction templates for ATSBank, and AuthorizeNet.
Users can also process credit cards or other forms of payment
offline. A fully-functioning 30 day demonstration or ch-ching! is
available for download from http://www.imacination.com/.

For Mac OS users, a Macintosh, Power Macintosh or other Mac OS
(System 7.1 or later) based computer and hard drive is required with
a recommended 16 MB RAM (8MB RAM minimally) or more. Volume pricing
information on Ch-ching! 2.1 is available by calling 1-800-244-5332.
A Windows version of Ch-ching! is scheduled for release in March 1999.

Customer Contacts:
Sales: 1-800-244-5332

Media Contact: Allon Bendavid
Voice: 800-244-5332
allonb@imacination.com