For Immediate Release

ACTIVE CONCEPTS' SHIPS FUNNEL WEB 3.5

-- Easy Set-up Wizard, Built-in Log File Viewer and Three New Reports
in Free Update to High-performance Internet Analysis Solution --

CARLTON, Victoria, Australia, July 20, 1999 -- Active Concepts today
announced the release of a Funnel Web 3.5 update. New features
include a set-up wizard and log file viewer for easier Web Site
analysis; referral filtering for independent click-through
verification; three new reports measuring Loyalty, Circulation and
Time Online; and a 100% performance increase in processing the Mean
Path Through Site report. Funnel Web 3.5 is available today for
Windows '95, Windows '98, Windows NT and Mac OS at
(http://www.activeconcepts.com/), for US$249/standard and
US$499/professional, with free upgrades from version 3.0. Crossgrades
and educational discounts are also available (see pricing and
availability section below).

"Verifying banner click-throughs, determining loyalty, and generally
measuring the effectiveness of Web sites are becoming more important
in todays' online environment," explained Dr Darren Williams
president of Active Concepts. "This latest upgrade significantly
increases the depth of analysis, giving users even greater insight
into what visitors are doing online. We've also made Funnel Web even
easier to use by adding a setup wizard and other time saving
features. This release takes the business of Web site analysis to a
new level."

The new set-up Wizard, guides users through their first report using
a series of simple dialogs where they can choose between three levels
of analysis. New Referral Filtering enables independent verification
of banner click-throughs from other sites and search engines,
particularly useful for determining the effectivness of your online
advertising campaigns. Mean Path Through Site function has also been
updated resulting in a 100% performance increase. Funnel Web 3.5 also
includes a new Transcript Window, which allows users to maintain a
permanent record of Funnel Web's activity in real time.

Funnel Web 3.5 offers three new reporting features: * The Loyalty
report indicates how many times the average client returns to your
Web site;
* The Circulation index demonstrates how often a site is
visited. Since the frequency of visits is related to content this
report gauges the level of interest in your web site.
* The Time Online report measures the mean time spent per visit.

Product Overview
Funnel Web is a professional multiplatform Web analysis solution for
the business, eCommerce and education markets, providing insight into
client usage patterns, market penetration and effectiveness.
Dramatically faster than competing products, this powerful Web
profiling tool provides sophisticated charting and profiling of
online activity. Funnel Web's easy-to-read graphs and charts enable
rapid interpretation of server performance and client usage. Its
robust feature set, intuitive user interface, accuracy and depth of
analysis makes Funnel Web the intelligent choice for professional Web
auditing.

Pricing and Availability
The Funnel Web 3.5 update is free to registered users of version 3.x.
New copies of Funnel Web 3.5 are list priced at US$249 for the
Standard version and US$499 for the Professional version, with
discounts available for educational institutions. Upgrades from
Funnel Web 1.x or 2.0.x Standard are US$99 and Professional US$199.
Crossgrades from Funnel Web Standard to Funnel Web Professional 3.5
are US$299.

Funnel Web 3.5 is available today for the Mac OS, Windows '95, '98
and NT. Funnel Web 3.5 for Unix was announced yesterday (see related
release dated 7.19.99) for Linux and FreeBSD, with versions for
Solaris, Mac OS X Server, HP-UX, SCO Unix, IRIX and Digital Unix
scheduled for release over the coming months. Further details on
evaluating and purchasing Funnel Web are available from the Active
Concepts Web site at (http://www.activeconcepts.com/).

About Active Concepts
Active Concepts Pty Ltd is a leading Internet analysis tools company
pioneering radical, new Web analysis techniques. Its flagship
product, Funnel Web, has been internationally acclaimed for its
easy-to-use, powerful Web site analysis -- a crucial activity in
today's online business environment. Founded in 1997, Active Concepts
is a privately held corporation committed to the creation of powerful
and innovative Internet analysis solutions for improving the quality
and effectiveness of education and online commerce. Active Concepts
can be contacted at 159 Pelham St., Carlton Victoria 3053 Australia;
Ph: +613 9348-2122; Fx: +613 9347-9914;
mailto:info@activeconcepts.com.

Media Contacts:
Naomi Pearce
Pearce Communications
510/528-0824
mailto:naomi@pearce.com
or
Active Concepts
Louise Denton
(+613) 9348-2122
mailto:l.denton@activeconcepts.com