For Immediate Release

Media Contacts:
Naomi Pearce
Pearce Communications
510/528-0824
mailto:naomi@pearce.com
or
Active Concepts
Louise Denton
(+613) 9348-2122
mailgo:l.denton@activeconcepts.com

ACTIVE CONCEPTS' FUNNEL WEB 3.1 UPDATE ELIMINATES COMMON INDUSTRY
BOTTLENECK WITH 1000% INCREASE IN DNS RESOLUTION

-- Free Funnel Web 3.1 Update Also Includes Four New Reports; Ships
for the First Time in Japanese, French, German and Italian --

CARLTON, Victoria, Australia, April 28, 1999 -- Active Concepts today
announced the release of a free Funnel Web 3.1 update with improved
virtual domain reporting, four totally new reporting capabilities and
a dramatic 1000% speed increase in DNS resolution eliminating one of
the most common performance bottlenecks in the Web traffic analysis
industry today. Now, for the first time, the world's fastest Web site
traffic analysis package is also available in Japanese, French,
German and Italian. Free to current users, Funnel Web 3.1 is
available today on Windows '95, Windows '98, Windows NT and the Mac
OS at (http://www.activeconcepts.com/), for US$249/standard and
US$499/professional, with upgrades, crossgrades and educational
discounts available (see pricing and availability section below). A
Unix version of Funnel Web is scheduled for release in the coming
weeks.

"This is truly the most exciting and revolutionary creation I've seen
in a LONG time!" exclaimed David Wentsler, a network administrator at
Resource Marketing, Inc., a technology marketing and communications
company. "I just processed one of our more popular sites that used to
take 4-6 days to process, and it took LESS THAN 2 HOURS! And it
released all the memory it used! Truly amazing! I am really ecstatic
today! I can't even begin to tell you how amazed and in awe we are
with this release."

More Speed, Greater Detail and Four New Languages In an effort to
continually revolutionize the Web traffic analysis industry, Active
Concepts has completely re-engineered the Domain Name Lookup
functions in the Funnel Web 3.1 update. The result is a dramatic
1000% (one-thousand percent) speed increase in DNS resolution,
effectively eliminating one of the Web traffic analysis industry's
most common bottlenecks. Funnel Web 3.1 also demonstrates an overall
speed increase of 10% with improved virtual domain reporting and
improved streaming analysis for real-time traffic monitoring and
processing of mammoth log files.

The new Funnel Web 3.1 update offers even greater accuracy and depth
of analysis with four brand new reports:

* "Download History" gives a detailed description of each download;

* "Error History" helps with diagnostics and pin-pointing problems by
detailing a description of each error;

* "Keyword by Search Engine" provides the top search engine keywords
used to find your Web site, broken out both by keyword and by search
engine; and

* "Top Directory Listing" breaks down the subdirectory accesses by
top level.

New language-localized versions of Funnel Web in Japanese, German,
French and Italian were demonstrated for the first time at CeBIT Expo
last month, where it received excellent reviews amongst the European
press and was nominated for the prestigious Macworld UK Web
Publishing Award.

Funnel Web was ranked 8.8/10 by Gillian Robertson of Macworld UK, who
concluded, "Funnel Web seems to be the only choice for a professional
Web site administrator... If you want to make the most of your online
business opportunities, this is a must buy for Macintosh Webmasters."

Product Overview
Funnel Web is a professional multiplatform Web analysis solution for
the business, eCommerce and education markets, providing unique
insight into client usage patterns, market penetration and
effectiveness. Over 50 times faster than its competitors, this
powerful Web profiling tool provides sophisticated charting and
profiling of online activity. Funnel Web's easy-to-read, graphs and
charts enable rapid interpretation of server performance and client
usage. Its robust feature set, intuitive user interface, accuracy and
depth of analysis makes Funnel Web the intelligent choice for
professional Web auditing.

Pricing and Availability
The Funnel Web 3.1 update is free to currently registered users. New
copies of Funnel Web 3.1 are list priced at US$249 for the Standard
version and US$499 for the Professional version, with discounts
available for educational institutions. Upgrades from the Funnel Web
1.x or 2.0.x Standard are US$99 and Professional US$199. Crossgrades
from Funnel Web Standard to Funnel Web Professional 3.1 are US$299.

Funnel Web 3.1 is available today for the Mac OS, Windows '95, '98
and NT. Funnel Web 3.1 for Unix will ship in the coming weeks. An
Enterprise version of Funnel Web 3.1 will be available for Mac OS X,
Windows NT, IRIX, Solaris, HP-Unix, Digital Unix, Linux and FreeBSD.
Further details on evaluating and purchasing Funnel Web are available
from the Active Concepts Web site at (http://www.activeconcepts.com/).

About Active Concepts
Active Concepts Pty Ltd is a leading Internet analysis tools company
pioneering radical, new Web analysis techniques. Its flagship
product, Funnel Web, has been internationally acclaimed for its
easy-to-use, powerful Web site analysis -- a crucial activity in
today's online business environment. Founded in 1997, Active Concepts
is a privately held corporation committed to the creation of powerful
and innovative Internet analysis solutions for improving the quality
and effectiveness of education and online commerce. Active Concepts
can be contacted at 159 Pelham St., Carlton Victoria 3053 Australia;
Ph: +613 9348-2122; Fx: +613 9347-9914;
mailto:info@activeconcepts.com.