For Immediate Release
Media Contact: Louise Denton, l.denton@activeconcepts.com

Popular Web Analysis Tool Releases New Multilingual Version at MacWorld

Active Concepts Announces Funnel Web 2.0

(New York, NY, MacWorld Expo - July 8th, 1998)Active Concepts
today announced the release Funnel Web 2.0 the sophisticated web site
profiling and analysis software for the Internet. Funnel Web 2.0 utilizes
complex analysis and sophisticated data visualization procedures to provide
vital information about the effectiveness of a Web site. It is avaliable
for Macintosh, Windows 95 and Windows NT platforms and can be downloaded
for trial from http://www.activeconcepts.com.

Funnel Web 2.0 is a total management solution that delivers clear,
extensive graphs and reports, providing a complete Internet management and
auditing tool to measure Internet traffic through Web servers, FTP servers
and CISCO routers. By identifying the location of users, the search strings
used to find a site, the time spent on each page, client operating system
and browser, Funnel Web can monitor customer usage patterns, market
penetration and effectiveness.

"The latest version of Funnel Web provides a number workflow
enhancements to facilitate report management and archiving," said Dr Darren
Williams, CEO of Active Concepts. "Funnel Web 2.0 contains over 20 new
reports including correlation analysis and depth analysis offering
businesses a new level of understanding about the effectiveness and
operation of their web site."

"Multiple report formats have been introduced so that reports can
be saved in RTF for editing in any standard word processor, exported to any
database using comma delimited format or saved as standard HTML for viewing
online via a Web browser. Funnel Web 2.0 provides post process archiving of
log files using using Aladdin Systems' Stuffit Engine (Mac only), ZIP and
Gzip compression and allows automated upload and download of log files from
remote sites using FTP. In addition, built in email notification provides
report summaries and completion reports at specified intervals," he said.

Funnel Web 2.0 also offers multilingual support allowing the
generation of web server reports in over 12 different languages.Through its
intelligent user interface, point and click operation and robust client
features Funnel Web removes the difficulty of analyzing Web server log
files making it the essential online tool for marketers, MIS managers and
webmasters. Available in both standard (US$249) and professional
versions (US$499), Funnel Web 2.0 provides a new benchmark in report
quality and generation, making it the natural choice for both the hobbyist
and the professional."

Funnel Web Standard
Ideal for small to medium sized web sites, the standard version of
Funnel Web provides more than 20 different reports and statistics and can
support up to 5 million hits per log. Funnel Webs competitive price and
powerful performance makes it perfect for small buinesses who run their web
site via an ISP or a custom in house solution. Funnel Web Professional
Designed for large sites Funnel Web Professional can handle high
server loads, up to 20 million hits per log and can provide real-time
updates of server traffic. Specifically designed with corporations and
Internet Service Providers (ISPs) in mind, the professional version can
generate multidomain reports in a single pass based on each host domain or
individual log file.

A major feature of Funnel Web Professional is the ability for any
corporation or small business to monitor staff web usage anywhere on the
Internet. Such sophisticated analysis was previously only available on
large, expensive Unix systems. In addition to the powerful web profiling
and analysis available in the standard edition of Funnel Web, the
professional version enables client session tracking to identify the
individual paths taken by each client.

In related news, Active Concepts also announced a strategic partnership
with Tenon Intersystems. Tenon is an authorized distributor of Funnel Web.
Active Concepts is working with Tenon to further extend their very powerful
Apache-based web server with core web analysis technology.

Systems Requirements and Compatibility
The current release is available for Macintosh, Windows 95 and NT.
An Enterprise version will be available for IRIX, Solaris, HP-Unix, Digital
Unix, Linux and FreeBSD in the third quarter of 1998. The application
requires a minimum of 4MB of RAM.

Pricing and Availability
Funnel Web 2.0 will be released on July 8 at MacWorld in New York.
Funnel Web 2.0 will have a retail price of US$249.00 for the Standard
version and US$499 for the Professional version. A free upgrade is
available for current users of Funnel Web.

Educational institutions qualify for a 15% discount on total
package price. Further details on purchasing Funnel Web are available from
the Active concepts web site at http://www.activeconcepts.com.

About Active Concepts
Active Concepts Pty Ltd is a leading Internet analysis company
pioneering new Web analysis techniques. Its first software product, Funnel
Web has been internationally acclaimed for its ease of use and power in
analyzing web sites, an essential activity in todays online business
environment.

Founded in 1997, Active Concepts is a privately held company that
is committed to the creation of powerful and innovative Internet analysis
solutions to improve the quality and effectiveness of education and
commerce. Active concepts can be contacted at 207 Bouverie Street, Carlton,
Victoria 3053, Australia: Phone +613-9344-0933, fax: +613-9347-9473:
info@activeconcepts.com. Media Contact: Louise Denton,
l.denton@activeconcepts.com