FOR IMMEDIATE RELEASE

Imacination Software Releases Ch-Ching! 2.6 for Windows and MAC OS
with automated credit card processing, UPSonline shipping, easy store
setup, and tight integration with Adobe GoLive 4.0 allows merchants
to create a complete fully-functional Internet store in as little as
15 minutes with no programming required.

To download the Ch-Ching! 30-day demo visit
http://www.imacination.com/ Review copies available on request by
mail to media Visit Imacination at Spring Internet World Los Angeles
#234EC (eCommerce Section)

VENTURA, Calif. -- April 13, 1999 (Xpress Press) -- Imacination
Software today made available their new edition of Ch-Ching! the
Instant Internet Store Builder. Ch-Ching!, the popular eCommerce
store solution targets small to medium-sized businesses wanting to
make sales on the Web through a secure, database-driven site.

Building upon the ease-of-use and rapid deployment capabilities of
previous versions, Ch-Ching! 2.6, adds a tremendous amount of new
features. Merchants can now charge sales tax to an unlimited number
of states, and can completely customize their shipping and handling
fees including the ability to integrate with UPSonline for UPS
shipping pricing. Additionally, merchants can link products together
to facilitate vertical sales.

"After the tremendous positive response from merchants for our
previous editions of Ch-Ching! we worked extremely hard to implement
our customer's requests into this edition of Ch-ching! We are very
happy with the results which provide substantial additional value for
our clients. We look forward to strong, continuing feedback from our
customers," says Allon Bendavid, president of Imacination Software.

Ch-Ching! version 2.6 is the first release compliant with Windows Web
servers. Windows 95/98 users with Microsoft's Personal Web Server 4,
or NT users with Internet Information Server 4 or Netscape Enterprise
and Netscape FastTrack webservers can now use Ch-Ching!.

Traditionally, database-driven, custom eCommerce websites have cost
merchants an entry fee of $5000, outpricing many small merchants and
leaving eCommerce for the larger businesses. Now for under $500,
merchants can open a Web store with integrated credit card
processing, and UPSonline shipping.

Ch-Ching! 2.6 also provides interoperability with Adobe's new website
editor GoLive 4.0. Ch-Ching! HTML templates have been designed for
easy editing within GoLive giving merchants the ability to easily
edit the "look and feel" of their store to match their website.

Imacination Software will be demonstrating its eCommerce store
building capabilities at Spring Internet World in Los Angeles on
Wednesday April 14, through Friday April 16, 1999 at the Los Angeles
Convention Center. Integration with the AuthorizeNet credit card
transaction bureau will be demonstrated through AuthorizeNet's
premier reseller Heartland Payment Systems.

Additional Features

Built-in credit card processing allows merchants to process credit
card orders online without additional software, hardware, or phone
lines. Complete Web browser-based remote administration allows store
owners using Mac OS, Windows, or Unix to fully configure their store
to create products, edit orders, and configure preferences. Customers
can return to your Ch-Ching! store after interrupted shopping
expeditions without losing the contents of their shopping cart.
Built-in quick searches include the ability to browse products via a
pop-up list, and find specially marked products. Customers can login
and retrieve their billing and shipping information from previous
purchases, apply the information to their current purchase or edit
their information. Stores can be configured to operate outside of a
secure sockets layer (SSL) with payment transactions handled within
an SSL server. Ch-Ching!'s database generates product information
"on-the-fly" preventing tampering with HTML files .

Information about Ch-Ching!

Ch-Ching! is based on the FileMaker Pro database, from FileMaker,
Inc. and integrates with the web via the Lasso Web Data Engine from
Blue World Communications, Inc. Using FileMaker Pro, Ch-Ching! stores
all information within a database, providing secure, dynamic content
for your store catalog and transactions. Lasso represents the
cutting-edge of database to Web integration and provides superior
performance and ease of use. Ch-Ching! is compatible with all current
editions of Lasso including the forthcoming edition, 3.5. Both Lasso
and FileMaker are cross-platform, allowing merchants to seamlessly
interoperate between Windows and the Mac OS as they choose. Fast
Internet access and a Web server is not required, as merchants can
either host their own store, or for very low cost, can have their
store hosted at numerous Web hosting providers.

About Imacination Software

Ventura, California based Imacination Software is a privately held
company focusing on the development of commercial eCommerce and Web
application software. Imacination Software can be reached by calling
800/244-5332, by email to sales@imacination.com or on the World Wide
Web at (http://www.imacination.com/).

Pricing, Requirements and Availability

Available at an estimated retail price of $495 U.S. Ch-Ching! 2.6 is
a free upgrade for all Ch-Ching! owners. Ch-Ching! ships with credit
card transaction templates for AuthorizeNet, and ATSBank. Use of
either of these transaction bureaus may require fees payable to the
transaction bureau. Users can also process credit cards or other
forms of payment offline. A fully-functional 30-day demonstration of
Ch-Ching! is available for download from http://www.imacination.com/.

The following requirements are for merchants who choose to host their
store at their own facility. Merchants intending on having their
store hosted at an Internet Service Provider, do not need any
additional software beyond the purchase of Ch-Ching!

For Windows NT: Internet Information Server 4 or later, or Netscape
Enterprise or FastTrack Web servers, configured with Lasso 3.5
Filemaker Edition plug-in. FileMaker Pro 4.x with the Web Companion
configured.

Windows 95/98: Microsoft Personal Web Server 4 configured with Lasso
3.5 Filemaker Edition plug-in. FileMaker Pro 4.x with the Web
Companion configured

Macintosh: Mac OS Web server (not required if using Lasso Server
Edition) equipped with either Lasso 2.5 or Lasso 3.5 Filemaker
Edition plug-in.

Volume pricing information on Ch-Ching! 2.6 is available by calling
1-800-244-5332.

Customer Contacts:
Sales: 1-800-244-5332

Media Contact:
Allon Bendavid
Voice: 805-650-8153
allonb@imacination.com