FOR IMMEDIATE RELEASE July 21, 1999

BLUE WORLD AND PARTNERS SHOWCASE LASSO E-COMMERCE SOLUTIONS AT
MACWORLD EXPO 99 IN NEW YORK CITY

Lasso Web Data Engine featured in Macworld Small Business Pavilion
theater and in Nationwide E-Commerce Solutions for Small Business
Seminar Sponsored by Apple Computer

NEW YORK, NY -- July 21, 1999 -- Blue World Communications, Inc. --
pioneers of the Web Data Engine (tm) -- today announced its presence
at this week's Macworld Expo held July 21-23 at the Jacob Javits
Center in New York City. Blue World and partners will showcase
e-commerce solutions based upon the award-winning Lasso Web Data
Engine, the leading Web Application Server for Macintosh and beyond.
The Blue World booth at Macworld is located in the Small Business
Pavilion (#1925) where visitors can view demonstrations using Lasso
for e-commerce, inquire with qualified consultants on how to build
custom e-commerce solutions, and purchase Lasso and companion
products via the Blue World Store at http://store.blueworld.com.

Blue World will showcase Ch-Ching!, the Instant Internet Store
Builder from Imacination Software. Ch-Ching! automates the process of
building and deploying robust yet easy to administer online stores
complete with FileMaker Pro integration and real-time credit card
authorization. Imacination will present new e-commerce templates and
demonstrate interoperability with leading graphical website editors
such as Adobe GoLive and Macromedia Dreamweaver. Blue World will also
showcase Advanced Database Systems, a leading provider of Lasso and
FileMaker Pro custom development services.

Blue World technology will also be featured by StarNine Technologies
in the NetInnovators Pavilion--booth #1360 at Macworld Expo--where
StarNine will showcase WebSTAR Lasso Publisher, the easy to use Web
database publishing solution included within WebSTAR Server Suite 4.

What's more, Blue World founder, president and CEO Bill Doerrfeld
will be the featured guest in a live from Macworld webcast presented
by the YES! Webcast Channel from 2:00 PM to 2:30 PM Eastern Time U.S.
on Wednesday, July 21. To see the live webcast or to view an archived
version, visit http://www.SayYes.com. The YES! Webcast Channel
presents stories on the most successful entrepeneurs in the World.

Blue World will be featured in the Corel/Apple Theater in the Small
Business Pavilion at Macworld Expo at 10:30 AM on Friday, July 23
where small business expert Alan George will demonstrate how to
quickly set up online stores using the Lasso Web Data Engine and
Ch-Ching! Two free copies of the Lasso Web Data Engine will be
raffled to attendees at this presentation.

Lasso Web Data Engine Featured as Successful E-Commerce Solution

The Lasso Web Data Engine and Ch-Ching! are featured solutions in the
E-Commerce Solutions for Small Business Seminar hosted by Apple
Computer, Inc. The seminar series runs throughout the month of July
at several locations nationwide. Online registration for this free
event is available at the Apple E-Commerce Seminars website --
powered by Lasso -- at
http://www.seminars.apple.com/series/ecommerce/.

To view recent success stories on how companies such as Fedex, Nortel
Networks, 3Com, Dunkin' Donuts, Sanyo, Fisher Multimedia, Salomon
Smith Barney, CIGNA, Chemical Week magazine and others successfully
utilize Lasso to bring their business to the Internet, visit the
Lasso Success Stories Web page at
http://www.blueworld.com/blueworld/products/LassoSuccess.html.

About the Lasso Web Data Engine

The Lasso Web Data Engine (tm) is leading cross-platform Web
Application Server software allowing Web developers to quickly build
and deploy sophisticated database-driven Web applications. Lasso is
the leading solution for Web-enabling FileMaker Pro databases and
also provides robust support for any ODBC-compliant database,
including Oracle, Microsoft SQL Server, Informix, Microsoft Access,
Sybase and more. Lasso's innovative architecture provides an
industry-first multi-platform, database-independent and open
standards approach to building database-driven Web sites firmly
positioning Lasso technology within the rapidly evolving server-side
Web tools market. Lasso technology powers hundreds of thousands of
business critical websites worldwide. For more information or to
download a free 30-day evaluation copy, visit
http://www.blueworld.com/lasso/.

About Blue World Communications, Inc.

Blue World Communications (http://www.blueworld.com) develops
cross-platform Internet middleware software allowing Internet and
intranet information administrators to quickly build sophisticated
database-driven Web applications. Blue World provides the Lasso Web
Data Engine (http://www.blueworld.com/lasso/), the Blue World Store
(http://store.blueworld.com) and the Blue World ListSearch service
(http://listsearch.blueworld.com) in fulfillment of its mission to
"bring business to the internet (tm)." Cited as the State of
Washington's 12th fastest growing technology company, Blue World,
based in Bellevue, WA, is a privately held company founded in 1992.
Media Contact:
Sharol Hance
Blue World Communications, Inc.
425.646.0288 x228
sharol@blueworld.com