New MacBook Family Redefines Notebook Design

Industry's Greenest Notebooks

CUPERTINO, California--October 14, 2008--Apple today unveiled an all new
MacBook family that redefines notebook design, and at the same time
dramatically lowers the entry price for advanced notebook features
including all-metal enclosures and pro-performance notebook graphics by
$700 to make them far more affordable. The new MacBook and 15-inch MacBook
Pro both have a precision unibody enclosure crafted from a single block of
aluminum, resulting in thinner, more durable and incredibly beautiful
designs. In addition, every member of the new MacBook family includes state
of the art NVIDIA graphics, brilliant instant-on LED-backlit displays and
new large glass Multi-Touch trackpads that offer almost 40 percent more
tracking area and support more Multi-Touch gestures. The entire new MacBook
family meets stringent Energy Star 4.0, EPEAT Gold and RoHS environmental
standards, and leads the industry in the elimination of toxic chemicals by
containing no brominated flame retardants, using only PVC-free internal
cables and components, and using energy efficient LED-backlit displays that
are mercury-free and made with arsenic-free glass.

"Apple has invented a whole new way of building notebooks from a single
block of aluminum. And, just as important, they are the industry's greenest
notebooks," said Steve Jobs, Apple's CEO. "The new MacBooks offer
incredible features our users will love --like their stunning all-metal
design, great 3D graphics and LED backlit displays--at prices up to $700
less than before."

"Traditionally notebooks are made from multiple parts. With the new
MacBook, we've replaced all of those parts with just one part--the
unibody," said Jonathan Ive, Apple's senior vice president of Industrial
Design. "The MacBook's unibody enclosure is made from a single block of
aluminum, making the new MacBook fundamentally thinner, stronger and more
robust with a fit and finish that we've never even dreamed of before."

The new MacBook line features the powerful new NVIDIA GeForce 9400M, a
revolutionary new 3D integrated graphics processor that features 16
parallel processing cores and delivers up to five times the 3D graphics
performance as previous MacBook and MacBook Air designs. Apple has worked
together with NVIDIA on this groundbreaking graphics processor and is the
first to bring it to market in the new MacBook family.

The new smooth glass Multi-Touch trackpad on the MacBook and 15-inch
MacBook Pro gives users almost 40 percent more tracking area than before,
making it even easier to use Multi-Touch gestures like pinch, rotate and
swipe. New gestures allow users to activate Expose or switch between
applications at the touch of a fingertip. The entire trackpad surface is
also a button, allowing users to both track and click virtually anywhere on
the trackpad. Users can easily enable multiple virtual buttons in software,
such as right-clicking.

Every member of the new MacBook family features an LED-backlit display for
brilliant instant-on performance that uses up to 30 percent less energy
than its predecessor and eliminates the mercury found in industry standard
fluorescent tube backlights. The ultra-thin displays provide crisp images
and vivid colors which are ideal for viewing photos and movies, and the
edge-to-edge cover glass creates a smooth, seamless surface. Every display
in the new MacBook line uses completely arsenic-free glass.

The new MacBook delivers the top three features that MacBook customers have
told us they want in a new MacBook--an all metal enclosure, high
performance 3D graphics and LED-backlit displays--at an entry price that is
$700 less than the $1,999 price of the MacBook Pro. At only 0.95-inches
thin and weighing just 4.5 pounds, the new 13-inch full featured aluminum
MacBook is an incredibly compact and durable notebook starting at just
$1,299. Featuring the new NVIDIA GeForce 9400M graphics processor, MacBook
delivers outstanding 3D game play on a consumer notebook, with up to five
times faster graphics performance than the previous generation. The new
MacBook is available in two models: the 2.0 GHz MacBook with a 160GB 5400
rpm hard drive, and the 2.4 GHz MacBook with a 250GB 5400 rpm hard drive
and a backlit keyboard.

The powerful new 15-inch MacBook Pro at only 0.95-inches thin and weighing
just 5.5 pounds offers ultimate performance and extensive expansion
features in a remarkably portable design. Starting at $1,999, the MacBook
Pro uses the latest Intel Core 2 Duo processors available, running up to
2.8 GHz, and a new graphics architecture that allows users to switch
between the NVIDIA GeForce 9400M integrated graphics processor for better
battery life and the powerful NVIDIA GeForce 9600M GT discrete graphics
processor for higher performance. The new MacBook Pro is available in two
models: a 2.4 GHz model with a 250GB 5400 rpm hard drive and a 2.53 GHz
model with a 320GB 5400 rpm hard drive.

Today Apple also updated MacBook Air and the 17-inch MacBook Pro. MacBook
Air, measuring only 0.16-inches at its thinnest point, 0.76-inches at its
maximum height and weighing just three pounds, now includes new NVIDIA
GeForce 9400M integrated graphics and a faster architecture to provide
robust support for 3D games and enhanced performance. Starting at $1,799,
MacBook Air is available with a 120GB 4200 rpm hard drive, a 50 percent
increase from the previous generation, or a new 128GB solid state drive.
The updated 17-inch MacBook Pro keeps its original aluminum design, and now
comes standard with a high resolution 1920 x 1200 LED-backlit display and a
larger 320GB hard drive or an optional 128GB solid state drive.

Setting a new standard for environmentally friendly notebooks, every model
of the new MacBook family achieves EPEAT Gold status.* Each MacBook unibody
enclosure is made of highly recyclable aluminum and comes standard with
energy efficient LED-backlit displays that are mercury-free and made with
arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0
requirements, contains no brominated flame retardants and uses internal
cables and components that are PVC-free.

The new MacBook, 15-inch MacBook Pro and MacBook Air include a next
generation, industry-standard Mini DisplayPort to connect with the new
Apple LED Cinema Display featuring a 24-inch LED-backlit widescreen display
with a built-in iSight video camera, mic and speakers in an elegant, thin
aluminum and glass enclosure. Part of the next-generation DisplayPort
industry standard, the new Mini DisplayPort delivers a pure digital signal
that can drive up to a 30-inch widescreen display. The Mini DisplayPort is
ultra-compact at just 10 percent the size of a full DVI connector, perfect
for the sleek design of the new MacBook family. Adapters are available for
using the MacBook's Mini DisplayPort with older generation VGA, DVI/HDMI
and Dual-Link DVI displays.

Every Mac in the Apple lineup comes with iLife '08, Apple's award-winning
suite of digital lifestyle applications, featuring iPhoto, the easiest,
fastest way to organize and share digital photos, and a completely
reinvented iMovie, both seamlessly integrated with the MobileMe Gallery for
online photo and video sharing.** Every Mac also includes Leopard, the
world's most advanced operating system which features Time Machine,*** an
effortless way to automatically back up everything on a Mac; a redesigned
Finder that lets users quickly browse and share files between multiple
Macs; Quick Look, the best way to instantly see files without opening an
application; Spaces, an intuitive feature used to create groups of
applications and instantly switch between them; and major enhancements to
Mail and iChat.****

Pricing & Availability

The new MacBook, 15-inch MacBook Pro and 17-inch MacBook Pro are now
shipping and the new MacBook Air will be available in early November
through the Apple Store (www.apple.com), Apple's retail stores and Apple
Authorized Resellers. An updated 13-inch white MacBook featuring 2.1 GHz
Intel Core 2 Duo processors, a 120GB 5400 rpm hard drive and a slot-load 8X
SuperDrive is now available for $999 (US).

The 2.0 GHz, 13-inch aluminum MacBook, for a suggested retail price of
$1,299 (US), includes:

- 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
- 2.0 GHz Intel Core 2 Duo with 3MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
- NVIDIA GeForce 9400M integrated graphics;
- 160GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW) optical drive;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- two USB 2.0 ports;
- one audio line in and one audio line out port, each supporting both
optical digital and analog;
- glass Multi-Touch trackpad; and
- 60 Watt MagSafe Power Adapter.

The 2.4 GHz aluminum MacBook, for a suggested retail price of $1,599 (US),
includes:

- 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
- 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
- NVIDIA GeForce 9400M integrated graphics;
- 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW) optical drive;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- two USB 2.0 ports;
- one audio line in and one audio line out port, each supporting both
optical digital and analog;
- glass Multi-Touch trackpad and illuminated keyboard; and
- 60 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to
4GB 1066 MHz DDR3 SDRAM, a 250GB 5400 rpm, 320GB 5400 rpm hard drive, a
128GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort
to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA
Adapter, Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter and
the AppleCare Protection Plan.

The 2.4 GHz, 15-inch aluminum MacBook Pro, for a suggested retail price of
$1,999 (US), includes:

- 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
- 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
- NVIDIA GeForce 9400M integrated graphics;
- NVIDIA GeForce 9600M GT discrete graphics with 256MB GDDR3 video memory;
- 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW) optical drive;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- two USB 2.0 ports;
- one FireWire 800 port;
- ExpressCard/34 expansion card slot;
- one audio line in and one audio line out port, each supporting both
optical digital and analog;
- glass Multi-Touch trackpad and illuminated keyboard; and
- 85 Watt MagSafe Power Adapter.

The 2.53 GHz aluminum MacBook Pro, for a suggested retail price of $2,499
(US), includes:

- 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
- 2.53 GHz Intel Core 2 Duo with 6MB shared L2 cache;
- 1066 MHz front-side bus;
- 4GB 1066 MHz DDR3 SDRAM;
- NVIDIA GeForce 9400M integrated graphics;
- NVIDIA GeForce 9600M GT discrete graphics with 512MB GDDR3 video memory;
- 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW) optical drive;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- two USB 2.0 ports;
- one FireWire 800 port;
- ExpressCard/34 expansion card slot;
- one audio line in and one audio line out port, each supporting both
optical digital and analog;
- glass Multi-Touch trackpad and illuminated keyboard; and
- 85 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook Pro include a 2.8 GHz Intel Core 2
Duo processor, the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, 250GB
7200 rpm, 320GB 5400 rpm or a 320GB 7200 rpm hard drive, a 128GB solid
state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link
DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter,
Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter and the
AppleCare Protection Plan.

The 1.6 GHz MacBook Air, for a suggested retail price of $1,799 (US), includes:

- 13.3-inch widescreen LED-backlit high resolution 1280 x 800 glossy display;
- 1.6GHz Intel Core 2 Duo with 6MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066 MHz DDR3 SDRAM;
- NVIDIA GeForce 9400M integrated graphics;
- 120GB serial ATA hard drive running at 4200 rpm, with Sudden Motion Sensor;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- built-in iSight video camera;
- one USB 2.0 port;
- one headphone port;
- Multi-Touch trackpad and illuminated keyboard; and
- 45 Watt MagSafe Power Adapter.

The 1.86 GHz MacBook Air, for a suggested retail price of $2,499 (US),
includes:

- 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
- 1.86 GHz Intel Core 2 Duo with 6MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066MHz DDR3 SDRAM;
- NVIDIA GeForce 9400M integrated graphics;
- 128GB solid state drive;
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- built-in iSight video camera;
- one USB 2.0 port;
- one headphone port;
- Multi-Touch trackpad and illuminated keyboard; and
- 45 Watt MagSafe Power Adapter.

Build-to-order options and accessories for the MacBook Air include the
MacBook Air SuperDrive, Apple USB Ethernet Adapter, Mini DisplayPort to DVI
Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI
display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple MagSafe
Airline Adapter, Apple Remote and the AppleCare Protection Plan.

The 2.5GHz 17-inch MacBook Pro, for a suggested retail price of $2,799
(US), includes:

- 17-inch widescreen LED-backlit 1920 x 1200 glossy display;
- 2.5 GHz Intel Core 2 Duo with 6MB shared L2 cache;
- 800 MHz front-side bus;
- 4GB 667MHz DDR2 SDRAM;
- NVIDIA GeForce 8600M GT graphics with 512MB with GDDR3 video memory;
- 320GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW) optical drive;
- DVI output port for video output (VGA adapter included);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- three USB 2.0 ports;
- one FireWire 800 port and one FireWire 400 port;
- ExpressCard/34 expansion card slot;
- one audio line in and one audio line out port, each supporting both
optical digital and analog;
- Multi-Touch trackpad and illuminated keyboard; and
- 85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.6 GHz Intel
Core 2 Duo processor, a 320GB 7200 rpm hard drive, a 128GB solid state
drive, anti-glare display, Apple USB Modem, Apple Remote, Apple MagSafe
Airline Adapter and the AppleCare Protection Plan.

*EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all
of the 23 required criteria and at least 75 percent of the optional
criteria are recognized as EPEAT Gold products. The EPEAT program was
conceived by the US EPA and is based on IEEE 1680 standard for
Environmental Assessment of Personal Computer Products. For more
information visit www.epeat.net.

**The MobileMe service is available to persons aged 13 or older. Annual
membership fee and internet access required. Terms and conditions apply.

***Time Machine requires an additional hard drive (sold separately).

****Video chatting requires a broadband Internet connection; fees may apply.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.