Apple has announced the new iPod touch lineup
starting at the breakthrough price of just
US$199, giving users a great iPod, a great pocket
computer, a great game player and access to
Apple's revolutionary App Store with over 75,000
applications.

The iPod touch features Apple's revolutionary
Multi-Touch user interface, a gorgeous 3.5-inch
widescreen glass display, Wi-Fi, Bluetooth, and a
built-in accelerometer and speaker-all in an
amazingly thin metal design that slips easily
into your pocket. The 8GB iPod touch is now
available for just $199, along with new models
which deliver twice the capacity for the same
price, with the iPod touch 32GB model for $299
and 64GB model for $399.

"At just $199 the iPod touch is the most
affordable gateway to Apple's revolutionary App
Store with more than 75,000 applications that you
can wirelessly download right into your iPod
touch," says Philip Schiller, Apple's senior vice
president of Worldwide Product Marketing. "You
get a great iPod, a great pocket computer with
the industry's best mobile web browser and a
great game player, all in this super-thin
beautiful enclosure."

The iPod touch is a great iPod for enjoying
music, television shows, movies and podcasts.
iPod touch has incredible features for music fans
such as Cover Flow, Shake to Shuffle, and access
to the legendary iTunes Store. And now, the new
iPod touch supports Genius Mixes, which
automatically creates up to 12 endless mixes of
songs from your iTunes library that go great
together. Movies and television shows look great
on the gorgeous 3.5-inch widescreen display.

iPod touch customers have the entire iTunes Store
catalog at their fingertips, giving them instant
access to the world's largest catalog of over 11
million songs, TV shows and Hollywood movies to
purchase and download directly to their iPod
touch.

iPod touch is a great game player with its
built-in accelerometer, revolutionary Multi-Touch
user interface, its amazing graphics performance
and the over 20,000 game and entertainment titles
available on the App Store. With support for
peer-to-peer connections, the new iPod touch
gives users the ability to play multi-player
games with people next to them or around the
world. iPod touch customers can add new game
titles from the App Store over Wi-Fi anytime and
anywhere.

iPod touch is a great pocket computer, letting
users surf the web, do email, manage their
calendars, organize contacts, and use social
networking sites such as Facebook and Twitter.
With its award-winning Safari web browser, iPod
touch users can experience the Internet like no
other pocket-size device. iPod touch comes with
the latest iPhone 3.1 software including: Cut,
Copy and Paste; Spotlight Search to search across
iPod touch or within Mail, Contacts, Calendar and
iPod; landscape keyboard for Mail, Notes and
Safari; remote lock for MobileMe and
anti-phishing features.

Apple's App Store is a phenomenal success with a
selection of over 75,000 apps available and
customer downloads topping a staggering 1.8
billion apps. iPhone and iPod touch customers in
77 countries can choose from an incredible range
of apps in 20 categories, including games,
business, news, sports, health, reference and
travel. The App Store works with iPod touch over
Wi-Fi so users can discover, purchase and
download apps wirelessly and start using them
instantly.

The iPod touch features up to 30 hours of music
playback or six hours of video playback on a
single charge. The 8GB model holds up to 1,750
songs, 10,000 photos and 10 hours of video; the
32GB model holds up to 7,000 songs, 40,000 photos
or 40 hours of video; and the 64GB model holds up
to 14,000 songs, 90,000 photos or 80 hours of
video. The 32GB and 64GB models also include up
to 50 percent faster performance and support for
even better graphics with Open GL ES 2.0.

iPod is the world's most popular family of
digital music players with over 220 million sold.
Apple's new holiday lineup includes iPod shuffle
in five great colors starting at just $59; iPod
classic® in a new 160GB model holding up to
40,000 songs for $249; the incredible new iPod
nano® with a video camera available in nine
brilliant polished aluminum colors starting at
$149; and the revolutionary iPod touch starting
at the breakthrough price of just $199.

The new iPod touch is available immediately for a
suggested price of $199 for the 8GB model, $299
for the 32GB model and $399 for the 64GB model
through the Apple Store (http://www.apple.com),
Apple's retail stores and Apple Authorized
Resellers. iPod touch requires a Mac with a USB
2.0 port, Mac OS X 10.4.11 or later and iTunes 9;
or a Windows PC with a USB 2.0 port and Windows
Vista or Windows XP Home or Professional (Service
Pack 3) or later and iTunes 9.

Existing iPod touch users can update to the
latest 3.1 software for $4.95 to enjoy new
features including Genius Mixes and Genius for
Apps. iPod touch owners who already have the 3.0
software get the 3.1 software update for free.
Simply download the latest version of iTunes onto
your Mac or PC, and purchase the 3.1 software
update via iTunes.