NBC Universal Returns to the iTunes Store

All-Star Lineup Includes "Heroes," "The Office," "Battlestar Galactica" &
"30 Rock"

Top Rated NBC Comedies & Dramas Now Available on iTunes in Stunning HD

NEW YORK and SAN FRANCISCO--September 9, 2008--Apple and NBC Universal
today announced the return of NBC programming to the iTunes Store
(http://www.itunes.com) including NBC networks' top 10 series available
immediately for purchase and download in both standard definition and
stunning high definition. iTunes customers can choose programming from NBC,
USA Network, SCI FI Channel, Bravo, Sleuth and NBC News including favorites
such as the award-winning and critically acclaimed "Heroes," and the Emmy
award-winning programs "The Office," "Battlestar Galactica" and "30 Rock."
NBCU standard definition television shows on the iTunes Store are $1.99 per
episode and HD programs are available for just one dollar more at $2.99 per
episode and select library content is available for $.99. Additional NBCU
programming from Oxygen, Telemundo, Mun2 and NBC Sports will be available
on iTunes soon.

"The return of our shows to iTunes is terrific news for everyone who loves
television and the ease and convenience of Apple's iTunes," said Jeff
Zucker, President and CEO, NBC Universal. "And now, by offering consumers a
variety of new options, our fans have even more ways to enjoy our content."

"We are thrilled that NBC is back on iTunes in time for the Fall TV
season," said Steve Jobs, Apple's CEO. "NBC has some of TV's most popular
shows and now customers can purchase and download them from iTunes in SD or
stunning HD."

iTunes customers can also purchase a Season Pass which allows viewers to
buy an entire season of programming at a discounted price. In addition, NBC
Universal is offering one free episode from each of their top series,
available in either SD or HD, on the iTunes Store for the next two weeks.
The premiere episodes of upcoming NBC shows, such as "Knight Rider," "My
Own Worst Enemy" and "Kath & Kim" will be available on iTunes a week before
their broadcast premieres later in September and October, with subsequent
episodes available the day after broadcast. NBC is also making full
episodes of several vintage television shows available on iTunes for $.99,
including "The A-Team," "The Alfred Hitchcock Hour," "Miami Vice," "Kojak"
and the original "Battlestar Galactica."

The iTunes Store is the world's most popular online music, TV and movie
store with a catalog of over 8.5 million songs, over 30,000 TV episodes and
over 2,500 films including 600 in stunning high definition video. With
Apple's legendary ease of use, pioneering features such as iTunes Movie
Rentals, integrated podcasting support, iMix playlist sharing, the ability
to turn previously purchased tracks into complete albums at a reduced
price, and seamless integration with iPod and iPhone, the iTunes Store is
the best way for Mac and PC users to legally discover, purchase and
download music and video online.

Pricing & Availability

iTunes 8 for Mac and Windows includes the iTunes Store and is available as
a free download from (http://www.itunes.com). Purchase and download of
songs and videos from the iTunes Store requires a valid credit card from a
financial institution in the country of purchase. Video availability varies
by country.

NBC Universal is one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news and information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns
and operates a valuable portfolio of news and entertainment networks, a
premier motion picture company, significant television production
operations, a leading television stations group and world-renowned theme
parks. NBC Universal is 80 percent owned by General Electric and 20 percent
owned by Vivendi.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.