The MPEG Industry Forum (MPEGIF), the world's largest advocacy group
for standard's based digital television technologies is presenting
the first ever MPEGIF Master Class to be held at CES 2010.

This Master Class titled "TV X.0 Present and Future" is the latest in
the long running MPEGIF Master Class series that has been a
cornerstone of the NAB and IBC conferences each year. The Master
Class will be held on Friday, Jan. 8, 2010, between 9:00 am and 12:30
pm in the Las Vegas Convention Centre (N260). This conference
session will bring together industry experts representing the leaders
in next generation video entertainment, multimedia and television.
The CES 2010 MPEGIF Master Class showcases senior executives and
experts with a track record of pioneering the adoption of new
advanced technology and innovative service offerings bringing to bare
new business models. They'll share their experiences, challenges, and
expertise with a focus on technological progress, regulatory and
commercial issues, and opportunities in the overall ecosystem of
Digital Television.

Highlights will the following sessions: "Internet TV: How Will This
Support the Cost of the Delivery Infrastructure"; "From Mobile to
Broadband to HD to 3DTV: What is Driving these New Possibilities?";
"TV Everywhere: Who is Making Money and how?"; "What's Next and Hot
on the Technology Front?: What do Consumers Want?"; "Addressable
Advertising: Can we Ever Move Past the CPM model?"' and "The Legal
bits: Is it just Small Print or a Large Problem?"

To view the complete agenda, please visit:
http://www.m4if.org/exhibitions/CES%202010/Index1.php
To register, please click here:
http://www.cesweb.org/sessions/search/results.asp?categoryID=1876