OTHER WORLD COMPUTING UNVEILS MEMORY UPGRADES FOR MAC PRO TOWERS
Matched Set Memory up to 16GB for Intel-based Apple "Mac Pro Quad
Xeon" Towers

WOODSTOCK, IL (Aug. 11, 2006) Other World Computing (OWC) has
officially begun shipments of the new Fully Buffered DIMM (FB-DIMM)
667MHz DDR2 72 Bit ECC (error correcting) memory upgrade kits for new
Apple "Mac Pro Quad Xeon". OWC Mac Pro upgrade kits are comprised of
matched pairs of FB-DIMM modules which comply with Apple's more
robust specifications that exceed standard JEDEC and include the use
of Apple Qualified Head Spreaders. All OWC Memory is backed by OWC's
Lifetime Advance Replacement Warranty.

"The new Mac Pro offers unprecedented performance in utilizing the
latest processor and memory technology available and that performance
can be further enhanced with OWC Memory modules," said Larry
O'Connor, CEO of Other World Computing. "OWC is pleased to offer
memory that meets Apple's more robust thermal requirements through
the use of Apple Qualified Heat Spreaders. According to Apple, using
standard off-the-shelf FB-DIMMs, which may lack a sufficient heat
sink, could result in the need for fans within the Mac Pro to run
faster and louder to compensate for less efficient heat exchange or,
to prevent overheating, even cause the Mac Pro to reduce memory
performance."

OWC Mac Pro Memory Upgrades are currently priced from $559 and
offered in matched sets comprised of 1GB or 2GB modules available in
kits from 2GBs and up to 16GBs total. A cash-back rebate of up to
$350 per set is available from OWC for the trade-in of Apple factory
memory.

The Intel-based Mac Pro Quad Xeon requires memory be installed in the
Matched Sets, as is offered by OWC.

For details visit: http://eshop.macsales.com/shop/memory/Mac-Pro-Memory.

For additional information and to order visit www.MacSales.com or
call toll free (800) 275-4576.