Media 100 Announces Immediate Availability of Cleaner 5;
Cleaner 5 Ships in Volume;
Breakthrough Web Design Technology Defines Future of Interactive Streaming
Media

MARLBORO, Mass.--Oct. 5, 2000--Media 100 Inc. (NASDAQ: MDEA), the leading
provider of software, systems and services for streaming media on the
Internet, today announced the immediate availability of its breakthrough
interactive streaming media design solution, Cleaner 5. Developed by Media
100 subsidiary, Terran Interactive, Cleaner 5 is the first interactive
streaming media design solution to enable web designers, media
professionals and Internet broadcasters to quickly and easily produce
highly-interactive, dynamic streaming media content for next generation,
video-enabled web sites. Cleaner 5 was announced last month to critical
acclaim at the International Broadcasters Convention (IBC) in Amsterdam,
winning the Best Technology of Show award.

"Cleaner 5 will fuel the growth of streaming on the web, enabling entirely
new applications where the video itself, like the Internet, is interactive.
We see Cleaner 5 driving broad acceptance of web video by
hundreds-of-thousands of web developers, creating next generation
interactive applications for e-commerce, Internet broadcasting, distance
learning and in a range of other fast growing applications," said John
Molinari, chief executive officer at Media 100. "Cleaner 5 will redefine
the web site, making it video-centric, interactive, and compelling.

"Moving forward, we will tightly integrate Cleaner 5 with all of our
products to deliver sophisticated, high-performance streaming solutions
that will shorten the time required to design and bring online a streaming
site. Our mission is to enable the Internet as a highly-interactive
broadcasting medium."

Cleaner 5: Interactive Streaming Design Tools That Redefine Web Development

Cleaner 5 is the Internet's first camera-to-web streaming media design
solution to enable web designers and Internet broadcasters to create
highly-interactive, evocative streaming media content for the web in four
simple steps: Capture, Author, Encode and Publish. By radically simplifying
the streaming media workflow, Cleaner 5 enables web designers with minimal
streaming experience to achieve powerful, high-impact results.

Additionally, Cleaner 5 opens multiple opportunities to professionals
looking to leverage their valuable video assets and content creation skills
and apply themselves to interactive streaming media design and development.
Cleaner 5 provides anyone looking to stream video on the web with a
complete solution for creating interactive streaming media content, from
camera to web.

Web Designers Praise Cleaner 5

"Nothing else measures up on any platform. [Cleaner 5 is] unique and
indispensable." Jeff DeMent, J.D. Edwards

"Cleaner 5 is focused on helping Internet multimedia progress in a major
way. It's a giant leap forward for streaming media producers." Dr. James K.
Butler, Scuba Web Design

"Every once in a while a truly great software product is released that
helps build businesses. Cleaner 5 does that and more. It is fueling the
growth of the new e-conomy!" Dan Nyberg, Electric Picture Company

"Cleaner 5 represents not just an evolution in encoding streaming media,
but the beginning of a dynamic streaming media revolution." Dean Laffan,
RealWorld Productions

"At Vertical Online, we're all about high-end streaming media and Cleaner 5
is a must-have application in our production toolbox. We could not run our
business without it." Logan Kelsey, Vertical Online

"Cleaner 5 is to streaming what PhotoShop is to the computer graphics
industry." Mark Patterson, MPTV

"Cleaner 5 has no competition -- there is nothing else on the market that
can do what it does -- Period." Mark Noland, 3DV

Pricing and Availability

Cleaner 5 is available immediately directly from Media 100 and Terran
Interactive by calling (800) 577-3443 or by visiting www.terran.com. Box
copies are available for $599 (US) and electronic versions are available
for software download directly from the web site for $579 (US). In North
America, Cleaner 5 will be available through local resellers, mail order as
well through Ingram Micro (reference part #209460 for Windows, and part
#209458 for Macintosh). Existing customers can upgrade to Cleaner 5 for
$179 (US) directly from Media 100 and Terran Interactive, or through the
reseller channel. Cleaner 5 is also available worldwide through our network
of international distributors and resellers. Additionally, customers who
purchased Cleaner version 4 after the announcement of Cleaner 5 on
September 11, 2000, can purchase an upgrade for $49 (US). For more
information, please visit www.terran.com/sales/how-to-buy.html.

About Media 100

Media 100 Inc. (Nasdaq:MDEA) develops software and systems that simplify
the creation and delivery of video on the Internet, DVD and CD-ROM. Media
100 provides the market's most comprehensive suite of streaming media
solutions -- ranging from video/audio acquisition and editing to dynamic
media compression, from MPEG-2 encoding to real-time transcoding - and is
the only company in the world that supports all three major streaming media
formats; Real Systems G2, Windows Media, and QuickTime 4. For more
information, visit www.media100.com.